We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!

In a down economy, runway is everything.

But it should also be everything in a boom economy.

Great companies figure out how to spend less, and make more.

Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.

For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend.

Jordan steps to the mic in our season premiere to share the specific hacks his team has employed to make the most of every dollar since day one.

Find Jordan online:

LinkedIn

Find HostesCocktails online:

Instagram

Find Apologue online:

Instagram

This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

Plain and simple, one of the best ways to grow a startup is to get the people talking — literally.

That's what ultra-fast growing startup Electric.ai has done incredibly well.

Through telling the stories of their customers, users, and even their own employees, they've managed to create a groundswell around their product that makes new customers, new users, and new users want to become part of their ecosystem.

This strategy has helped them expand from $17 million to $38 million ARR in 2021, and on pace for $80 million ARR in 2022, plus grow from 200 to 500 employees in a year, AND raise $190 million in total.

This entire season of the podcast we're featuring the different companies in the Startup Hypeman client portfolio, and it is my absolute honor to have Electric's Sr. Comms Director, JoAnn Martin, step to the mic this week to share how they've used people stories as rocket fuel towards their growth.

Find JoAnn online:

LinkedIn: https://www.linkedin.com/in/joannmmartin/

Find Electric online:

https://www.electric.ai/

This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.

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Most people believe deals are won or lost at the proposal stage.

But that's only true if you've done a poor job managing your sales process.

In reality, deals are confirmed or revised at the proposal stage.

This is something I fundamentally didn't understand when I was a rookie salesperson.

Then I hired Joe Micallef, President of GrowUp Sales, as my first sales coach to teach me how it should be done.

When he broke down the why, how, and what I was a brand new salesperson my close rates increased, and so did my deal sizes.

Many of the startups I work with now are a lot like I was when I was a rookie.

That's why I'm so excited to welcome Joe onto this week's podcast to share with you the makeup of a winning proposal.

Find Joe online:

https://www.linkedin.com/in/growupsales/

Find Grow Up Sales online:

https://growupsales.com/

Plus hear the elevator pitch of Startup Hypeman portfolio client Avaana using the Que PASA Elevator Pitch Formula!

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Hey startups -- want to pitch the Chicago Bulls??

In my latest #HYPEsession I sit down with Navin Goyal, MD, Cofounder & CEO of LOUD Capital.

They recently partnered with the Bulls to launch the first ever Chicago Bulls Venture Pitch Competition where the winning company takes home a $50k investment from LOUD!

Application deadline is December 16th. Tune in to today's #HYPEsession for full details, plus:

• Hear how LOUD believes in making an impact with its dollars.
• Learn their investment philosophy.
• And hear Navin's non-traditional path to VC.

LOUD Capital is one of my favorite investment groups, and I think you're gonna see why right here.

#HYPEsessions are provided to you here in audio format through our podcast feed, but also simulcast with video on my personal Linkedin (linkedin.com/in/rajivnathan) and IGTV via the @startuphypeman account.

If you're a partner of the startup ecosystem and want to be featured in a future #HYPEsession, email media@startuphypeman.com.

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We've reached our season finale and boy oh boy do I have a doozy for you.

With the U.S. Presidential election less than a month away, I thought the perfect conclusion to this season would be to talk about the intersection of marketing and politics.

Jason Voiovich is an entrepreneur, fractional CMO, and creator of the Marketer In Chief project, where he analyzes every U.S. President through the lens of marketing.

I was especially intrigued by his recent article in the series highlighting Donald Trump's 2016 social media strategy that many would argue swung the election in his favor.

Jason and I go deep on this one.

We aim to keep personal bias out of the conversation and dissect Trump's 2016 strategy purely from a marketing angle.

In an election when over $1.5 billion was spent between both candidates, you will be amazed at just how much a meager $46k mattered in swaying public opinion.

Listen up, put this flavor in your ear, and remember to go out and vote on November 3rd!

Find Jason online:

LinkedIn: https://www.linkedin.com/in/jasonvoiovich/

Twitter: https://twitter.com/JasonTVoiovich

Read Jason's article here: https://marketerinchief.com/donald-trump/

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Going from zero to 1 is a beast.

But what comes after 1?

And how do you make sure what you're doing in the zero to 1 phase doesn't just work for the 'right now' but also sets you up for long-term success?

Ted Blosser learned that lesson the hard way.

After struggling to gather escape velocity and hovering in the low 6-figure MRR for literal years (where many told him that he should just give up), he had a light bulb moment that vaulted them past $1M and changed the roadmap for getting to $10M.

He steps to the mic to share what changed, how they approached growth differently in the post $1M climb, and the lessons he learned the hard way that you don't have to.

Find Ted online:

LinkedIn: https://www.linkedin.com/in/tedblosser/

Find WorkRamp online:

Website: https://www.workramp.com/

Ted's also hopping into our member community, GOAT to Market Club, for an Ask me Anything the entire week of this episode's launch date. Got Q's you want to ask Ted personally? Join for free today!

This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io.

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