In this episode of The Business Growth Podcast, we’re demystifying PR for product-based brands with PR strategist Bridget Sicsko of Visibility On Purpose.

If PR has ever felt out of reach, too expensive, or only for “big brands,” this episode is going to completely reframe how you think about media visibility. We’re breaking down what PR actually is, how earned media works behind the scenes, and why you do not need a $5,000/month agency to start getting featured.

Bridget shares how founders can secure major media placements, build real relationships with writers, and use PR as a long-term credibility and sales strategy… not just an authority badge for your website.

In this episode:

•What PR actually is

• The biggest myths founders believe about media and agencies

• How earned media really works behind the scenes

• Where PR fits in the buying cycle

• How major placements can compound for years through backlinks and SEO

• The difference between authority-building PR and influencer gifting

• How to start building media relationships from scratch

• The simple first 3 steps to take this week if you want press

• Why PR is a long game rooted in relationships, not virality

• How product brands can track PR impact through affiliate links and features

Connect with Bridget:

Instagram: @bridgetaileensicsko @visibilityonpurpose @lydmariebag

Website: www.visibilityonpurpose.com

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU HAVE A BORING PRODUCT BUT WANT TO STAND OUT

In this episode of The Business Growth Podcast, we’re breaking down one of the biggest myths in business: that you need a revolutionary product to stand out. We’re diving into three brands that entered extremely saturated, “boring” categories. Graza (olive oil), Touchland (hand sanitizer), and Vacation (sunscreen). And, how they became household names in 2025 without inventing anything new.

Saturation is not your problem. Your positioning is. And if you’re willing to shift from selling features to selling feeling, you can break through the noise too.

In this episode:

• Why you don’t need a revolutionary product to build a breakout brand
• How Graza turned olive oil into a countertop statement
• How Touchland made hand sanitizer a lifestyle accessory
• How Vacation transformed sunscreen into a nostalgic, leisure driven brand
• The real reason great products don’t sell
• Why saturation isn’t your problem
• The biggest branding mistake founders make in crowded markets
• Why AI cannot build your differentiation for you
• How to become an “industry of one” without reinventing your product
• The action step to start standing out today

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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In this episode of The Business Growth Podcast, I’m sitting down with Charlotte Trecartin, a 26-year-old founder who built a $10M+ consumer brand in under four years. Without outside funding, without ads as the core growth lever, and by creating an entirely new product category.

Charlotte is the founder and CEO of Char Charms, the viral water bottle accessories brand featured on Shark Tank and now sold in major retailers like Target, Urban Outfitters, Dick’s Sporting Goods, and more.

This conversation is a real, unfiltered case study on what it actually looks like to scale a product-based business today. From turning down Shark Tank deals, to growing organically on social media, to navigating retail expansion, team building, and second-brand launches.

In this episode:

• How Charlotte Trecartin built a $10M+ brand in under four years

• The real story behind turning down Shark Tank deals (and why it paid off)

• What it actually takes to scale from DTC to major retail

• Scaling from a solo founder to a growing team

• How organic social media fueled early growth (without ads)

• What it takes to create a product category from scratch

• The reality of growing to seven figures without outside capital

• Launching a second brand with retail first strategy

• What founders get wrong about retail expansion

• Building a personal brand alongside a consumer brand

• Charlotte’s vision for scaling both companies in 2026 and beyond

Connect with Charlotte:

Instagram: @chartrecar @charcharms_ @wall.candyshop

Charlottes Episode on Shark Tank

LinkedIn: @CharlotteTrecartin

TikTok: @chartrecar__

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE UNSURE WHAT A SOCIAL MEDIA STRATEGY LOOKS LIKE

In this episode of The Business Growth Podcast, we’re pulling back the curtain on what a real social media strategy actually looks like beyond just posting consistently, following trends, or hoping something goes viral.

I’m breaking down the full behind the scenes checklist of what brands with organized, structured, profitable social media are doing differently. From profile setup and content structure to internal systems, data tracking, and passive sales. This is the exact framework I use with product based brands scaling online and on shelves at retailers like Sephora, Ulta, and Target.

This episode is about moving from winging it to building a system that feels calm, intentional, and actually drives sales.

In this episode:

•What a real social media strategy actually looks like

• The biggest mistake brands make when they “post consistently” but don’t grow

• The non negotiables you need before social media can convert

• How profitable brands use social media as a community engine, not just a sales tool

• The exact profile setup that turns lurkers into followers (and buyers)

• The content pillars that drive growth, connection, and daily sales

• How to stop guessing what to post and know why it works

• The behind the scenes systems winning brands use to stay organized

• The data that matters (and what to ignore)

• What passive sales systems are and how brands sell without launching or discounting

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU ARE A FOUNDER BUT ARE UNSURE IF YOU’RE ACTING LIKE IT

In this episode of The Business Growth Podcast, we’re having one of the most important conversations in business: the difference between owning a business and thinking like a founder.

Today we’re unpacking what I call Entrepreneurial IQ. The mindset, decision-making, prioritization, and leadership skillset that separates operators from founders. This episode is about shifting from reactive to proactive, from busy to intentional, and from running tasks to building a real business.

In this episode:

• The difference between being an operator vs. acting like a founder

• Why 90% of businesses fail and what the 10% do differently

• What Entrepreneurial IQ actually is (and why it matters more than ever)

• The difference between the player and the playbook in business

• How founders prioritize growth over busyness

• The biggest mindset traps keeping business owners stuck

• Where your energy actually needs to go as a founder

• How to stop reacting and start leading

• The identity shifts required to scale sustainably

• Action steps to start thinking and operating like a true founder

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LISTEN TO THIS EPISODE IF THIS IS YOU & YOU DON’T KNOW WHY

In this episode of The Business Growth Podcast, we’re unpacking one of the most frustrating stages of business growth: when you have a great product, you’re showing up consistently, you’re doing the marketing and yet your sales still aren’t moving the way they should.

I’m walking you through how I diagnose slow growth from the outside, what your data is actually trying to tell you, and the four foundational pillars that are almost always missing when brands feel stuck, plateaued, or stagnant…even with consistent effort.

In this episode:

• Why having a great product and consistency still isn’t enough

• How I audit brands when growth feels slow (and where I look first)

• The key data points that reveal what’s really broken

• The four foundational pillars behind consistent brand growth

• How to build marketing with real structure, intention, and repeatability

• What your add-to-cart rate says about your website (and why it matters)

• How small website tweaks can dramatically increase conversions

• Why community and retention matter more than transactions

• The difference between “trying everything” and doing the right things

• How to stop guessing and start building with clarity and confidence

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LISTEN TO THIS EPISODE IF YOU WANT AN OVERVIEW OF HOW SOME BRANDS BUILD OBSESSION AND SOME FALL FLAT

In this episode of The Business Growth Podcast, we’re breaking down what actually creates brand magnetism. The kind that makes people feel emotionally drawn to a brand, even in saturated industries like skincare, fashion, wellness, and consumer goods.

I’m unpacking why certain brands break out while others blend in, what the real “IT factor” is actually made of, and how founders can intentionally build it instead of hoping it magically appears.

This is the foundation of community, loyalty, and long term growth

In this episode:

• What the “IT factor” really is and why it has nothing to do with aesthetics or trends• Why some brands feel magnetic while others feel interchangeable• Real world brand comparisons that reveal IT factor vs. forgettable brands• The four core pillars behind every standout brand• Why brand clarity must come before marketing consistency• How emotional connection now outperforms persuasion in modern markets• The difference between attracting customers and convincing them• How brands engineer “effortless” appeal behind the scenes• Action steps to assess whether your brand has the IT factor or what’s missing

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO BUILD THE MOST POWERFUL SALES CHANNEL FOR YOUR PRODUCT BASED BUSINESS

Ads are converting, but customers aren’t sticking. Retail placements are happening, but profits aren’t growing. And it’s not because people stopped buying…it’s because how people discover, evaluate, and commit to brands has fundamentally changed.

In this episode of the Business Growth Podcast, we’re unpacking what’s really going on.

I break down why even big, established brands struggle to maintain sales and loyalty, why direct-to-consumer strategies are now essential, and what every product-based business needs to thrive in 2026.

In this episode:

• Why retail placements and ad spikes don’t guarantee lasting growth

• The one sales channel every modern brand must master

• How consumers are vetting brands via social media and websites before they buy

• Why connection, community, and messaging now outperform scale alone

• The four pillars every brand must master

• How optimizing these pillars improves every other marketing channel: ads, influencer campaigns, PR, and more

• The difference between building transactions vs. building a legacy brand

• Why retention and repeat buyers are far more profitable than one-time sales

• How digital-first brands are winning in retail and online simultaneously

• Actionable steps to audit your business and ensure nothing slips through the cracks

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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