In this episode of The Business Growth Podcast, we’re demystifying PR for product-based brands with PR strategist Bridget Sicsko of Visibility On Purpose.

If PR has ever felt out of reach, too expensive, or only for “big brands,” this episode is going to completely reframe how you think about media visibility. We’re breaking down what PR actually is, how earned media works behind the scenes, and why you do not need a $5,000/month agency to start getting featured.

Bridget shares how founders can secure major media placements, build real relationships with writers, and use PR as a long-term credibility and sales strategy… not just an authority badge for your website.

In this episode:

•What PR actually is

• The biggest myths founders believe about media and agencies

• How earned media really works behind the scenes

• Where PR fits in the buying cycle

• How major placements can compound for years through backlinks and SEO

• The difference between authority-building PR and influencer gifting

• How to start building media relationships from scratch

• The simple first 3 steps to take this week if you want press

• Why PR is a long game rooted in relationships, not virality

• How product brands can track PR impact through affiliate links and features

Connect with Bridget:

Instagram: @bridgetaileensicsko @visibilityonpurpose @lydmariebag

Website: www.visibilityonpurpose.com

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU HAVE A BORING PRODUCT BUT WANT TO STAND OUT

In this episode of The Business Growth Podcast, we’re breaking down one of the biggest myths in business: that you need a revolutionary product to stand out. We’re diving into three brands that entered extremely saturated, “boring” categories. Graza (olive oil), Touchland (hand sanitizer), and Vacation (sunscreen). And, how they became household names in 2025 without inventing anything new.

Saturation is not your problem. Your positioning is. And if you’re willing to shift from selling features to selling feeling, you can break through the noise too.

In this episode:

• Why you don’t need a revolutionary product to build a breakout brand
• How Graza turned olive oil into a countertop statement
• How Touchland made hand sanitizer a lifestyle accessory
• How Vacation transformed sunscreen into a nostalgic, leisure driven brand
• The real reason great products don’t sell
• Why saturation isn’t your problem
• The biggest branding mistake founders make in crowded markets
• Why AI cannot build your differentiation for you
• How to become an “industry of one” without reinventing your product
• The action step to start standing out today

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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In this episode of The Business Growth Podcast, I’m sitting down with Charlotte Trecartin, a 26-year-old founder who built a $10M+ consumer brand in under four years. Without outside funding, without ads as the core growth lever, and by creating an entirely new product category.

Charlotte is the founder and CEO of Char Charms, the viral water bottle accessories brand featured on Shark Tank and now sold in major retailers like Target, Urban Outfitters, Dick’s Sporting Goods, and more.

This conversation is a real, unfiltered case study on what it actually looks like to scale a product-based business today. From turning down Shark Tank deals, to growing organically on social media, to navigating retail expansion, team building, and second-brand launches.

In this episode:

• How Charlotte Trecartin built a $10M+ brand in under four years

• The real story behind turning down Shark Tank deals (and why it paid off)

• What it actually takes to scale from DTC to major retail

• Scaling from a solo founder to a growing team

• How organic social media fueled early growth (without ads)

• What it takes to create a product category from scratch

• The reality of growing to seven figures without outside capital

• Launching a second brand with retail first strategy

• What founders get wrong about retail expansion

• Building a personal brand alongside a consumer brand

• Charlotte’s vision for scaling both companies in 2026 and beyond

Connect with Charlotte:

Instagram: @chartrecar @charcharms_ @wall.candyshop

Charlottes Episode on Shark Tank

LinkedIn: @CharlotteTrecartin

TikTok: @chartrecar__

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

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