In this episode of The Business Growth Podcast, we’re demystifying PR for product-based brands with PR strategist Bridget Sicsko of Visibility On Purpose.

If PR has ever felt out of reach, too expensive, or only for “big brands,” this episode is going to completely reframe how you think about media visibility. We’re breaking down what PR actually is, how earned media works behind the scenes, and why you do not need a $5,000/month agency to start getting featured.

Bridget shares how founders can secure major media placements, build real relationships with writers, and use PR as a long-term credibility and sales strategy… not just an authority badge for your website.

In this episode:

•What PR actually is

• The biggest myths founders believe about media and agencies

• How earned media really works behind the scenes

• Where PR fits in the buying cycle

• How major placements can compound for years through backlinks and SEO

• The difference between authority-building PR and influencer gifting

• How to start building media relationships from scratch

• The simple first 3 steps to take this week if you want press

• Why PR is a long game rooted in relationships, not virality

• How product brands can track PR impact through affiliate links and features

Connect with Bridget:

Instagram: @bridgetaileensicsko @visibilityonpurpose @lydmariebag

Website: www.visibilityonpurpose.com

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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