LISTEN TO THIS EPISODE IF YOU WANT AN OVERVIEW OF HOW SOME BRANDS BUILD OBSESSION AND SOME FALL FLAT

In this episode of The Business Growth Podcast, we’re breaking down what actually creates brand magnetism. The kind that makes people feel emotionally drawn to a brand, even in saturated industries like skincare, fashion, wellness, and consumer goods.

I’m unpacking why certain brands break out while others blend in, what the real “IT factor” is actually made of, and how founders can intentionally build it instead of hoping it magically appears.

This is the foundation of community, loyalty, and long term growth

In this episode:

• What the “IT factor” really is and why it has nothing to do with aesthetics or trends• Why some brands feel magnetic while others feel interchangeable• Real world brand comparisons that reveal IT factor vs. forgettable brands• The four core pillars behind every standout brand• Why brand clarity must come before marketing consistency• How emotional connection now outperforms persuasion in modern markets• The difference between attracting customers and convincing them• How brands engineer “effortless” appeal behind the scenes• Action steps to assess whether your brand has the IT factor or what’s missing

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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