In this weeks' Scale Your Sales Podcast episode, my guest is Deidre Hudson.

Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit.

In today's episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life's stages and applying those lessons to effective boardroom and sales leadership. They discuss driving alignment across people, process, and technology, identifying operational gaps, optimising the customer journey, and fostering a customer-centric culture by communicating in the customer's language rather than internal jargon.

Welcome to Scale Your Sales Podcast, Deidre Hudson.

Timestamps:

00:00 Life Lessons and Growth

03:08 Authenticity as a Velvet Knife

08:14 Cross-Functional Alignment for Success

09:54 Aligning Process for Growth

14:12 Optimizing Decision Points

17:49 Speak Your Buyer's Language

22:45 Embrace Learning Through Experimentation

24:28 Navigating Experimentation in Challenges

27:29 Striving for Servant Leadership

https://www.amazon.com/How-Did-Get-Here-Younger/dp/B0BSJLKG1Z

https://www.linkedin.com/in/deidrehudson/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Orrin Thomas.

His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where he was responsible for attracting students to study in the UK, and most recently having had senior sales positions at Gartner for sales leaders helping countless companies make successful changes in their GTM models.

In today's episode of Scale Your Sales podcast, he shares why critical questioning, active listening, and process-driven discipline have become essential capabilities for today's top sales performers. He explores the shift toward introverted, insight-led sellers, the strong link between listening and deal success, and why diagnostic, candidate-led interviews are replacing traditional competency-based hiring. Orrin also offers practical guidance on mapping the customer buying journey, strengthening onboarding, and hiring for curiosity and continuous learning in an AI-driven sales environment.

Welcome to Scale Your Sales Podcast, Orrin Thomas.

Timestamps:

05:57 Listening Beats Talking in Sales

09:21 Rethinking Sales Interviews Strategy

12:40 Prioritizing Candidate Fit

14:15 Data-Driven Hiring Insights

18:36 Introverts Excel in Sales Success

21:51 Ineffective Hiring Methods Analysis

25:29 Sales Training and Sustainability Crisis

28:12 Tools, Learning, and Innovation

32:28 Scale Your Sales Insights

https://www.linkedin.com/in/orrin-thomas/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this weeks' Scale Your Sales Podcast episode, my guest is Simon Sharp.

I'm CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I've co-founded RiskXchange, founded RockSec360 and held global revenue leadership roles scaling SaaS, cybersecurity, and fraud prevention companies from £1M to £100M+ worldwide.

In today's episode of Scale Your Sales podcast, Simon examine how science-led, data-driven approaches—enhanced by AI—are reshaping revenue architecture and modern sales leadership. Explore what differentiates organizations that achieve predictable ARR growth from those that plateau, with a strong focus on customer-centric growth systems, meaningful client relationships, and the evolving role of technology in sales. Drawing on his experience scaling multiple PE-backed SaaS businesses and his work with Winning by Design methodologies, Simon shares practical insights into how AI is improving efficiency and customer focus.

Welcome to Scale Your Sales Podcast, Simon Sharp.

Timestamps:

06:04 Retention: The Key to SaaS

06:58 Customer-Centric Growth Strategy

10:31 AI Tools Streamline Sales Processes

14:00 Prioritizing Sales Team Coaching

17:48 Coaching Individuals Over Deals

23:22 Strong Investor Relationships Drive Growth

24:53 Business Strategy and Time Management

28:57 Building Habits Gradually Yields Results

https://www.linkedin.com/in/simonsharp360/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.