Introducing the Real Talk with Real Identity podcast that focuses on relevant topics about Identity and how it is foundational to marketing, advertising and even operations with co-hosts Kyle Hollaway and Dustin Raney from Acxiom’s global identity practice. Patrick Duggan, Senior Director of Partnerships at Acxiom, joins this first podcast to focus on the intersection of marketing and advertising, and the role that Identity is playing as the two disciplines converge.

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Featured Guest: Melissa Metheny, Acxiom VP - Retail Sales and Client Management

Melissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic. The discussion covers effective strategies to battle the “Amazon effect” adjusting to changing customer behaviors and the future of customer engagement.

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Featured Guest: Mike Danley, Director of Products at Acxiom

CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation.

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Featured Guest: Bruce Biegel, Senior Managing Partner at the Winterberry Group

Industry identity expert Bruce Biegel of the Winterberry Group joins the The Real Identity podcast to answer all your burning questions: Why is defining identity so hard? Why are things changing faster than ever before? Will hashed email be the new identity standard? How will brands get to the measurement and attribution they need? Will we ultimately pay more for content due to privacy regulations? Will AI take over the world? What is the future of addressable TV? And why, oh why, do we see the same ads over and over on our streaming services?

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Featured Guest: Steve Letourneau, Director of Sales for N. America West at Arm Treasure Data

The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy. A brand must understand what they are solving for, where data is stored, how they will solve for identity and how to get key internal stakeholders to buy into the vision. Steve Letourneau joins the podcast to examine the role of CDPs, the biggest implementation obstacles, and the secret to CDP success.

If you missed part one of our CDP discussion, be sure to go back now and listen to Help! My CDP Won’t Work.

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Featured Guest: Ted Hart, Director of Solutions Sales Support

Ted Hart joins the Real Identity podcast to discuss the critical role of data strategy in paving the path for success when optimizing an existing CDP or building an enterprise identity solution from scratch. Listen in to understand how to gain insight into three key principals: Don’t cut corners in search of an easy button, stay flexible and ready to adapt to market changes, and view data strategy and identity as a continuum where strategy evolves and gets smarter over time.

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Featured Guest: Bobby Heller, Director of Technical Operations at Kinesso

Transparency, cookie deprecation, clean rooms, multiple pipes, privacy sandboxes. Bobby Heller joins the Real Identity podcast to help us understand the current issues, complications and consequences of adtech evolution as well as the possible ways forward in response to the question he is hearing most these days: “What does it all mean?” Ultimately, brands with a strong view of their customers will adapt the best.

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Featured Guest: John Baudino, SVP Global Agency Growth, Acxiom

Bio: https://www.acxiom.com/people/john-baudino/

Podcast: https://www.buzzsprout.com/263561/5490982

The amount of data in the digital ecosystem and the maze to follow it through the process can be overwhelming. John Baudino joins the Real Identity podcast to clear up the questions on how to build a plan to collect, manage and connect data in the right way. What makes it high fidelity data is how brands put it together with third-party sources and identity to find the best, potential customers. What you are marketing, the channel being used, geography and associated regulations, and overall campaign objectives come together to determine the best way to reach those audiences of interest.

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