Introducing the Real Talk with Real Identity podcast that focuses on relevant topics about Identity and how it is foundational to marketing, advertising and even operations with co-hosts Kyle Hollaway and Dustin Raney from Acxiom’s global identity practice. Patrick Duggan, Senior Director of Partnerships at Acxiom, joins this first podcast to focus on the intersection of marketing and advertising, and the role that Identity is playing as the two disciplines converge.

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Featured Guest: Melissa Metheny, Acxiom VP - Retail Sales and Client Management

Melissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic. The discussion covers effective strategies to battle the “Amazon effect” adjusting to changing customer behaviors and the future of customer engagement.

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Featured Guest: Mike Danley, Director of Products at Acxiom

CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech nerds help you understand what a CDP is, what it can and can’t do and ways to avoid struggles with implementation.

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