#8 - Real Identity: Collect, Manage & Connect High Fidelity Data
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#8 - Real Identity: Collect, Manage & Connect High Fidelity Data
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Featured Guest: John Baudino, SVP Global Agency Growth, Acxiom
Bio: https://www.acxiom.com/people/john-baudino/
Podcast: https://www.buzzsprout.com/263561/5490982
The amount of data in the digital ecosystem and the maze to follow it through the process can be overwhelming. John Baudino joins the Real Identity podcast to clear up the questions on how to build a plan to collect, manage and connect data in the right way. What makes it high fidelity data is how brands put it together with third-party sources and identity to find the best, potential customers. What you are marketing, the channel being used, geography and associated regulations, and overall campaign objectives come together to determine the best way to reach those audiences of interest.
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