In this episode, James Neilson-Watt sits down with Philippe for a wide-ranging conversation on discipline, business, resilience, AI, and the personal growth required to build something that lasts.

Philippe shares how growing up on a family farm, playing professional hockey, and transitioning into entrepreneurship shaped his view of work, pressure, and persistence. He opens up about the identity shift of leaving hockey behind, building Oneka Elements into a natural personal care brand, and facing a major production crisis that nearly broke the business.

Together, James and Philippe explore how problems can become gifts when they force clarity, stronger systems, better leadership, and real profitability. They also dig into the role of AI in modern business, why operators need to rethink outdated software and manual processes, and how entrepreneurs can use technology as leverage instead of noise.

The episode lands on a simple but powerful personal protocol: use a daily hard practice, like an ice bath, to train state, discipline, and the ability to choose discomfort before life chooses it for you.

In this episode, James and Philippe discuss:

• Turning pressure into leverage
• The discipline learned from professional hockey
• Leaving an old identity and building a new one
• Why business problems can become gifts
• Profitability, systems, and stronger leadership
• Building teams that create real leverage
• Using AI to replace manual work and outdated systems
• Why people skills matter more as technology gets stronger
• The ice bath as a daily protocol for state and discipline

Chapters

00:00 Welcome to Protocol One with Philippe
00:40 Growing up on a family farm
01:20 Hockey, discipline, and early lessons
02:20 From professional hockey to sustainable business
05:00 State management, passion, and success
13:00 Leaving the hockey identity behind
17:00 Hockey, connection, and leadership
20:00 Handling failure and setbacks
24:20 The production crisis that changed the business
26:00 Profitability as the only way forward
29:00 Choosing a story of victory
36:20 Building a stronger team
38:40 Why clarity changes everything
40:20 Raising capital, discomfort, and growth
47:00 Strong people, better systems, and real leverage
52:00 AI as a thinking partner
54:40 Rethinking outdated software and manual work
1:00:00 Using AI to remove waste
1:04:20 Technology, kids, and people skills
1:13:20 Oneka Elements and the ice bath protocol
1:16:00 Closing thoughts

Show notes:

Learn more about what Philippe is building with Oneka Elements.
Visit: https://www.onekaelements.com

Complete the Six Vector Diagnostic.
Visit: https://sixvectorassessment.com/

Join the Protocol One community.
Visit: https://www.skool.com/protocol-one

Don’t Settle.

In this episode, James Neilson-Watt sits down with Dr. Austin Lake for a deep conversation on faith, entrepreneurship, health, family, and what it really means to build a life with purpose.

Austin shares how his journey from physical therapy and functional medicine into online health education grew into a mission-driven business reaching millions. Together, they explore the tension between growth and family, the role of faith in decision-making, the danger of chasing money without meaning, and why success only matters when it serves something bigger than yourself.

The episode also lands on a simple but powerful Protocol One: create a consistent bedtime. Austin explains why sleep is often the first domino for better health, clearer thinking, stronger leadership, and deeper alignment with your mission.

In this episode, James and Austin discuss:

• Faith, family, and entrepreneurship
• Building success without losing what matters most
• Why mission matters more than money
• Health as the foundation for clearer thinking
• Marriage, parenting, and leadership inside the home
• Travel, homeschooling, and creating meaningful memories
• The simple protocol of setting a consistent bedtime

Chapters

00:00 Welcome to Protocol One with Dr. Austin Lake
00:54 From physical therapy to functional medicine
04:22 Why mission matters more than money
06:00 Faith, entrepreneurship, and serving others
11:40 Faith, provision, and breaking scarcity
17:00 Building a life with meaning
21:00 The rocking chair test and choosing adventure
23:45 Travel, family freedom, and creating new dreams
26:00 Homeschooling, flexibility, and online work
28:40 Fatherhood, leadership, and family roles
30:40 Women’s health, stress, and household balance
41:40 Resourcefulness, risk, and family alignment
46:20 Family as the first mission field
53:40 The Protocol One framework and six vectors
55:20 The first domino: a consistent bedtime
57:25 Challenging limiting beliefs
1:00:50 Simple protocols that create big change
1:04:40 Austin’s next mission and Wholly Health
1:10:07 Final reflections: build what matters

Show notes:

Learn more about what Dr. Austin Lake is building with Wholly Health.
Visit: https://wholly.health

Complete the Six Vector Diagnostic.
Visit: https://sixvectorassessment.com/

Join the Protocol One community.
Visit: https://www.skool.com/protocol-one

Don’t Settle.

In this launch episode, James Neilson-Watt introduces the core philosophy behind Protocol One: the gap between external success and internal fulfillment.

James breaks down "the drift," explains why most people overcomplicate personal growth, and introduces the six vectors that shape a high performance life: Physiology, Psychology, Resources, Environment, Mission, and Connection.

This episode sets the foundation for the Protocol One ecosystem. It shows how each listener can identify their current bottleneck, choose one clear protocol, and begin building a life with more direction, health, focus, fulfillment, and connection.

At the center of the episode is a simple idea: you do not need to change everything at once. You need to find your Protocol One, install it into your life, and let that one focused change move you out of drift and into integrated excellence.

In this episode, James discusses:

• The gap between success and fulfillment
• What James calls "the drift"
• Why hustle culture and soft spirituality are both incomplete
• The six vectors of Protocol One
• How to identify your current bottleneck
• Why one simple protocol can create meaningful change
• The purpose of the Protocol One podcast and community
• Why "Don't Settle" is more than a tagline
  

Chapters

00:00 The gap between achievement and fulfillment
00:47 Welcome to Protocol One
01:20 What James calls "the drift"
02:35 Why Protocol One exists
02:47 Extracting your Protocol One from experts
03:06 Why personal growth gets overwhelming
03:13 The two traps of personal growth
03:44 What Protocol One is really about
05:36 Finding the one thing to execute
05:52 Integrated excellence and life architecture
06:18 Protocol One as an operating system
06:37 Extracting protocols from real conversations
07:45 The Protocol One framework
07:55 The six vectors and two-phase structure
09:57 The six vectors explained
12:22 Finding your current bottleneck
12:24 The Six Vector Diagnostic Assessment
13:01 How one simple protocol creates change
14:10 Why overcomplication blocks action
15:52 Your lowest scoring vector is the starting point
16:48 Your lowest scoring question becomes your Protocol One
18:15 How guests are chosen
18:52 Extracting one protocol from each guest
19:10 Building a library of Protocol Ones
19:53 What to expect from future episodes
20:14 The Protocol One ecosystem
20:23 The mastermind community and accountability
21:51 Why the brand is built on "Don't Settle"
23:39 Complete the Six Vector Diagnostic
24:20 Join the community and start the journey

Show notes:

Complete the Six Vector Diagnostic
https://sixvectorassessment.com/

Join the Protocol One community
https://www.skool.com/protocol-one

Don't Settle.