As birthworkers, visualisation is something we trust deeply. We use it every day with clients to prepare for birth, reduce fear, build confidence, and support emotional and physical readiness.

But when it comes to our own businesses, many of us stop using this powerful tool altogether.

In this episode, I explore how visualisation can support you as a birth worker not just in birth preparation, but in business growth, confidence, decision-making and sustainability. We look at why so many of us under-utilise visualisation in business, how it’s used in sports psychology, and how belief often needs to come before evidence.

The episode finishes with a guided future visualisation designed specifically for birthworkers, helping you connect with your future self and the business you’re building.

In this episode, we explore:

Why visualisation already works in birth work

• How birthworkers use visualisation to support confidence, reduce fear and build trust in the body
• Why “the mind rehearses and the body follows” is something we already believe in
• The parallels between birth preparation and business growth

Why birthworkers often abandon visualisation in business

• The pull towards logic, strategy and constant action
• Waiting for proof before believing in ourselves
• Confidence being tied to bookings, income or external validation

Visualisation is a core, evidence-based tool in sports psychology – not something considered “woo” or vague.

We discuss:

• Mental rehearsal and neural pathways
• Why athletes visualise the process, not just the win
• How the brain responds to imagined experience as if it were real

Why this matters for birthworkers in business

• Visualising staying grounded when things don’t go to plan
• Preparing your nervous system for visibility, pricing, launches and quieter periods
• Moving from hoping things will work out to trusting that they will

Visualisation as identity work, not wishful thinking

Guided visualisation for birthworkers

The final part of this episode is a guided future visualisation created specifically for birthworkers building their businesses.

You’ll be invited to:

• Gently move one year into the future
• Connect with the version of you whose business feels aligned, sustainable and abundant
• Notice what matters most to you – values, impact, ease and fulfilment

This is a practice you can return to again and again:

• before launching a new service
• during periods of uncertainty
• when confidence dips
• or whenever you need clarity and grounding

Just like birth preparation, repetition matters.

Key takeaways

• Visualisation is not about pretending or bypassing reality
• It’s about training your nervous system and decision-making for where you’re going
• Birthworkers already know how powerful this tool is – this episode invites you to use it for yourself

If you enjoyed this episode, I’d love to hear what came up for you during the visualisation.
You can always pop

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

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As we step into a new year, there’s often pressure to move straight into goal-setting, planning and “big energy” — without taking time to pause and reflect on what the year actually held.

In this solo episode, I’m sharing an honest reflection on my 2025: the moments that nourished me, one major low point that changed the pace of everything, the lessons I didn’t expect to learn, and the intentions I’m carrying forward into 2026.

This isn’t a strategy episode or a highlight reel. It’s a conversation about connection, ethical business, nervous system regulation, and what happens when we do too much doing and not enough being — something I know many birth and postpartum professionals will resonate with.

If you’re feeling tired, reflective, or unsure how you want to move into the new year, this episode offers space to slow down and take stock.

In This Episode, I Talk About:

• Why reflection matters more than rushing into goals
• What genuinely nourished me in 2025 — travel, creativity, community and strength
• Launching the Your Birth Biz membership and building meaningful visibility
• Navigating a major personal crisis when my husband was seriously injured
• What happens when business growth doesn’t match effort
• Hustle, nervous system dysregulation, and feeling disconnected from your work
• My honest reflections on over-relying on AI instead of my own thinking
• Why output doesn’t equal service — and visibility doesn’t equal connection
• Reconnecting with my body, mind and intuition
• My 2026 intention: connection is key
• Creating content as service, not obligation
• Why the podcast is becoming my primary way of supporting birth workers

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

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In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Brónagh Davidson, founder of My Pregnancy Journals — a beautiful Irish brand born from one mam’s real-life experience, frustration and deep desire to create something meaningful for her own children.

Brónagh shares openly about the surprising path that led her here:
– her background in psychology, coaching, fitness and even cybersecurity
– the fertility scare that changed everything
– the shift from service-based work to launching her very first product
– building a business between nap times
– and how a simple personal need became a product hundreds of parents now treasure

We dive into the realities of creating a physical product — the costs, the risks, the samples, the trial and error — and the mindset that kept her going when most people would have backed away. If you’ve ever wondered whether you could sell a product alongside your services, or you’re curious about how “ordinary moments” can spark extraordinary businesses, this is a gorgeous episode to soak up.

In this episode, we cover:

• The moment a fertility appointment shifted the direction of Brónagh’s life and future business
• How journaling during pregnancy helped her connect deeply with her babies before they were even born
• The behind-the-scenes of creating a physical product from scratch (what no one tells you!)
• Navigating fear, finances and the early investment that product-based businesses require
• Why community and collaboration matter more than ever when launching something new
• The mindset shifts that supported her through uncertainty, change and early motherhood
• Practical advice for birthworkers or service providers who are thinking about developing a product
• The power of trusting your own story — and letting that guide your business decisions

Who this episode is for

Birthworkers, mums in business, creative entrepreneurs, and anyone curious about how real-life experiences can spark beautiful, sustainable businesses. If you’ve ever felt the pull toward creating something that’s missing in the world, this conversation will light a gentle fire under you.

Connect with Brónagh

Website: mypregnancyjournals.com
Instagram: @mypregnancyjournals

Listen Now

Tune in for an honest, heart-led conversation about motherhood, mindset and making something meaningful and leave feeling inspired to follow that little nudge of your own.

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

Connect with Me

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Facebook

Linked In