As birthworkers, visualisation is something we trust deeply. We use it every day with clients to prepare for birth, reduce fear, build confidence, and support emotional and physical readiness.

But when it comes to our own businesses, many of us stop using this powerful tool altogether.

In this episode, I explore how visualisation can support you as a birth worker not just in birth preparation, but in business growth, confidence, decision-making and sustainability. We look at why so many of us under-utilise visualisation in business, how it’s used in sports psychology, and how belief often needs to come before evidence.

The episode finishes with a guided future visualisation designed specifically for birthworkers, helping you connect with your future self and the business you’re building.

In this episode, we explore:

Why visualisation already works in birth work

• How birthworkers use visualisation to support confidence, reduce fear and build trust in the body
• Why “the mind rehearses and the body follows” is something we already believe in
• The parallels between birth preparation and business growth

Why birthworkers often abandon visualisation in business

• The pull towards logic, strategy and constant action
• Waiting for proof before believing in ourselves
• Confidence being tied to bookings, income or external validation

Visualisation is a core, evidence-based tool in sports psychology – not something considered “woo” or vague.

We discuss:

• Mental rehearsal and neural pathways
• Why athletes visualise the process, not just the win
• How the brain responds to imagined experience as if it were real

Why this matters for birthworkers in business

• Visualising staying grounded when things don’t go to plan
• Preparing your nervous system for visibility, pricing, launches and quieter periods
• Moving from hoping things will work out to trusting that they will

Visualisation as identity work, not wishful thinking

Guided visualisation for birthworkers

The final part of this episode is a guided future visualisation created specifically for birthworkers building their businesses.

You’ll be invited to:

• Gently move one year into the future
• Connect with the version of you whose business feels aligned, sustainable and abundant
• Notice what matters most to you – values, impact, ease and fulfilment

This is a practice you can return to again and again:

• before launching a new service
• during periods of uncertainty
• when confidence dips
• or whenever you need clarity and grounding

Just like birth preparation, repetition matters.

Key takeaways

• Visualisation is not about pretending or bypassing reality
• It’s about training your nervous system and decision-making for where you’re going
• Birthworkers already know how powerful this tool is – this episode invites you to use it for yourself

If you enjoyed this episode, I’d love to hear what came up for you during the visualisation.
You can always pop

🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work.

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