We break down TikTok’s podcast network with iHeart, Netflix’s audio push, and whether video is worth the cost, then dig into research on clips, companion podcasts, and the ad shift between radio and on‑demand. Sari Azut joins to show how a screenshot becomes a shareable clip and useful attention data.

• TikTok’s entry into podcasting and censorship concerns
• iHeart’s finances, radio softness, and podcast growth
• E‑commerce links, music discovery, and TikTok Shop
• Netflix’s short deals, UI changes, and exclusivity trade‑offs
• Data on clips failing to convert long‑form listens
• Companion podcasts that drive streaming subscriptions
• Radio and podcasts sold together via local and programmatic
• Video’s 77% cost lift per attention hour
• Indie monetisation realities and small‑show strategies
• Micropayments, wallets, and adoption barriers
• Overcast embracing key podcasting tags
• Podcast Magic’s screenshot‑to‑clip workflow and insights
• App updates, RSS presentation, and standards proposals

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We test Netflix’s “video podcast” land grab, then show why Apple’s AI chapters and Timed Links are the practical upgrade creators needed. DAX’s Brian Conlan joins to explain why audio’s problem is ROAS, not downloads, and how better measurement unlocks bigger budgets.

• Netflix licensing moves and YouTube exclusivity trade-offs
• Why this is cheap TV, not podcasting, and why that matters
• Audio vs video consumption and where value really sits
• Apple AI chapters, Timed Links, and transcript expansion
• Chapters JSON, ID3, and episode notes pros and cons
• Does Apple make ad skipping easier or ads better
• DAX on attribution, ROAS, and harmonised standards
• Spotify’s earnings, video spin, and creator payouts
• Libsyn ends The Feed; Podcast 411 returns
• Fireside Chat closes; Fox acquires Meet Cute
• LN address vs keysend and easier listener payments
• HLS, listen-time data, and ad effectiveness
• New tools: Podcast Magic and Snipd for smarter notes

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We unpack a bold true crime breakthrough: RNZ uses AI to recreate a deceased inmate’s voice with family consent and full disclosure, elevating the investigation without faking facts. We also dive into video on the TV screen, premium RSS, and why co‑host chemistry beats guest fatigue.

• Spotify adds video podcasts to Apple TV
• YouTube AI upscales low‑res video and adds QR shopping
• RNZ’s NARC uses 11Labs with ethics review and consent
• Why AI voice can be more transparent than actors
• Fountain hosting launches with open RSS and alt enclosures
• Premium RSS and Lightning versus card fees
• Streaming metrics for plays, listen time, and completion
• Interview saturation and the rise of host‑led formats
• China’s credential rule for sensitive creator topics
• Acast profitability and ARPL growth
• MrBallen’s SiriusXM deal and YouTube ad sales
• Bending Spoons buys AOL and raises prices playbook
• Layoffs across media and YouTube AI reorg
• OP3 bot spikes and practical filtering
• Stablecoins, MasterCard, and future micropayments
• Adobe’s licensed AI audio for safer commercial use
• Ad measurement with Audio Pixel and real attribution

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• Email: weekly@podnews.net
• Fediverse: @james@bne.social and @samsethi@podcastindex.social
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• Get Podnews: podnews.net