In Episode 5 of the One/Fifth Club Podcast, I’m kicking off our four-part series, "The Cost of Doing Business the Hard Way," with the physical toll it takes. From nonstop Zoom calls to client deliverables that eat up your evenings, this episode is your invitation to pause and ask: what are you actually building? I’m sharing real-life stories, including a moment from the hair braider’s chair, where I realized how much more spacious life could be when you stop being the delivery driver in your own business.

This episode will help you:

• Recognize the signs of silent burnout

• Reclaim white space in your calendar

• Shift from being reactive to intentional in your business

• Envision what life could look like with more energy, flexibility, and freedom

• 
  

  What’s in this episode:

  [00:01:00] Why being “booked and busy” is a trap for solopreneurs

  [00:04:30] Corporate flashbacks: The commute, the exhaustion, the wake-up call

  [00:07:00] What Zoom fatigue and delivery-mode burnout really cost you

  [00:10:00] Serving 10 clients in 10 hours… or in 1?

  [00:13:00] Why one-to-many is not just scalable—it’s strategic self-care

  [00:15:00] A sneak peek at the next episode: when your business costs you relationships

  
  

  For full show notes, links, and to download the transcript, visit:https://itslatoyawilliamson.com/onefifthpodcast

  
  

  Offers Mentioned:

  Want to work smarter, not harder? Book an OfferSuite Intensive: https://bit.ly/buyoffersuiteintensive

  
  

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  https://www.youtube.com/@itslatoyawilliamson

  
  

  📲CONNECT WITH LATOYA

  Website: https://www.itslatoyawilliamson.com/

  Instagram: https://www.instagram.com/latoyakwilliamson

  
  

  💌Get free tools, behind-the-scenes content + bonus training at ⁠https://itslatoyawilliamson.com⁠
  

Introducing The Cost of Doing Business the Hard Way—a powerful 4-part series for coaches and service providers carrying businesses that look successful but feel like a second job. If burnout is creeping in and your income depends too much on you, this is your wake-up call. It’s time to shift into a smarter, more sustainable way of working. Tune in and reclaim your time, peace, and freedom—one episode at a time.

If you’re tired of chasing the next 1:1 client, working around the clock, or wondering how to scale without burning out, this episode is your roadmap.

In Episode 4, I’m breaking down exactly why every coach, consultant, and service provider needs a one-to-many offer baked into their business model. We’re talking group programs, digital products, pop-ups, and more—and how this shift can completely change your time, income, and energy.

You’ll learn the four-tier structure I use to map sustainable offer suites for my clients, plus how to reframe those common mindset blocks like:

💭 “My audience isn’t big enough.”

💭 “Clients won’t get the same results in a group.”

💭 “I don’t have time to build something new.”

Spoiler: You do—and this episode will show you why you must.

What’s in this episode:

[00:01:00] Why your 1:1 coaching should be premium, not the foundation

[00:03:00] The Little Caesars moment that made everything click 😅

[00:07:00] Why agency models still trap you in 1:1 delivery

[00:10:30] The 4-tier pricing strategy for scalable business growth

[00:13:00] Three offer categories every coach needs (Foundational, Backend, Pop-Up)

[00:17:00] Common mindset blocks around group offers—and how to move past them

[00:22:00] What real freedom in business actually looks like

For full show notes, links, and to download the transcript, visit:https://itslatoyawilliamson.com/onefifthpodcast

Want support building a next-level offer suite? Book an OfferSuite Intensive at https://bit.ly/buyoffersuiteintensive

🎥WATCH ON YOUTUBE

Subscribe to my channel: https://www.youtube.com/@itslatoyawilliamson

Watch this episode: https://youtu.be/94gjtscle8s

📲CONNECT WITH LATOYA

Website: https://www.itslatoyawilliamson.com/

Instagram: https://www.instagram.com/latoyakwilliamson

💌Get free tools, behind-the-scenes content + bonus training at ⁠https://bit.ly/onefifthclubemails