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Fay, a former Dean with 50 years of academic and business experience, is an international, award-winning, change management strategist. Founder and CEO of ICTN since 1993, she coaches, consults and trains leading multinationals globally. Fay has established schools, universities and four businesses. She has delivered thousands of experiential workshops to public and private sectors and published over 500 articles on business culture and leadership. As a Strategic Intervention & Leadership Coach, Fay worked with CEOs, Board Members, Presidents and Ministers of Government to successfully meet the challenges of change within their organizations. As a Master Trainer and Facilitator, Fay applies her expertise in advanced psychometrics, hypnotherapy and neuroscience to design and deliver bespoke programs. Fay focuses on Leadership, Strategic Communication and Business Emotional Intelligence. Fay has created her own Leadership Program called the “Four Journeys of a Leader”©. Leadership as she sees it, requires three essential ingredients – Competence, Courage and Compassion.
I believe we need a strong antidote to the bankruptcy of leadership. I contribute by making life, business, leadership and the world a better place by helping leaders apply the 3 Cs of effective leadership.
My book, Decisions that Matter: Rethink, Reimagine, & Reset your Life, encourages people to find themselves.

ICTN LLP, UK | https://www.ictn.com/ | fay@ictn.com | +961 3 302014 ; +44 7577 088342

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Katherine Tuominen is a marketing strategist, publicist, and Founder of CatalystBrand Strategy, an award-winning global PR Agency that has supported more than 116 brands across health, technology, and regulated industries.
With a background spanning luxury retail and film with Fox and Warner Bros., she specializes in governance-first communications that help founders build long-term credibility.
Her clients have been featured in Marie Claire, Fast Company, and Women’s Health, and her keynote “Ethical Marketing Is Not an Oxymoron”, challenges the idea that integrity and performance are at odds.

I do what I do because I believe that in an era of noise, trust is the ultimate currency.
My mission is to help founders cut through that noise not by shouting louder, but by telling stories that actually matter. With over a decade of experience, from global entertainment giants to the heart of the wellness industry. I have seen that ethical marketing is not an oxymoron; it is a competitive advantage.
I bridge the gap between human connection and strategic scale. By integrating PR, media, and content into cohesive systems, I transform brands into authorities. I am driven by the conviction that when you replace vanity metrics with evidence led storytelling, you earn the credible, lasting equity that builds a legacy.

Catalyst Brand Strategy | https://catalystbrandstrategy.com/ | katherine@catalystbrandstrategy.com | +1 332 284 0803

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Thanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!

Send us Fan Mail

Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.com

Thanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!