In this short, tactical episode, Sabrina breaks down how to stop obsessing over how many jobs you have booked and start increasing the average ticket of the jobs you’re already doing. Using a simple “Best / Better / Good” structure (tiered offerings), you’ll learn how to package your services in a way that boosts profit, increases customer satisfaction, and creates easier upsells, without adding chaos to your calendar.

Sabrina sits down with Jasmine Almeter, the woman behind Jasmine Pest Pro, to talk about how she went from photography and commercial advertising into pest control, and then into ownership. Jasmine shares the exact social media approach she used to become a recognizable local brand in Rochester, how she treats content like customer service, and what it really looked like to leave employment behind and launch her own company in 2023.

Sabrina tackles the spicy statement “processes don’t matter” and explains why that mindset will keep your business stuck. After a frustrated customer asks, “Do you even train your employees?”, she breaks down what training really looks like in a real home service company, and why training alone won’t create consistency. The real game-changer: an incentive program that makes employees want to follow standards, encourages teamwork, and eventually gets the team holding each other accountable, without the office constantly nagging.