You’ve done the coach training. You know you can help people….

… and you now need to make the leap from learning to doing!

In this episode, Laura Evans shows you exactly how to get your first coaching client — without feeling awkward.

You’ll discover why most coaches stay stuck in “learning mode”, how to shift into action, and the simple steps that actually lead to your first paying client.

Inside this episode you'll learn:
• Why your first client usually comes from a conversation
• The “shop vs the storeroom” metaphor that changes how you show up
• How making one clear offer people actually understand is the place to start
• Where to find your ideal clients (online and offline)
• How to become visible without overwhelming yourself

If you’re ready to stop overthinking and start building your coaching business, this episode gives you the roadmap.

Explore Inside Track™:
https://thelauraevans.co.uk/inside-track/

Copyright: (c) 2026 Unleash Your Potential Ltd

AI is everywhere right now — and if you’re a coach, therapist or trainer, you’ve probably asked yourself one of the following questions:

👉 Will AI replace coaches?

👉 Should I even be building a coaching business right now?

👉 How can AI help me set up and run my business?

In this episode of The Confident Coach, Laura Evans shares a grounded, practical perspective on AI in coaching and business building — without the hype and without the fear.

Inside this episode, Laura explores:

• How people are already using AI as a form of coaching
• What a prompt actually is — and why the person writing it matters
• The hidden bias built into large language models (e.g. ChatGPT, Claude and alike)
• Why AI can simulate coaching, but cannot replace human rapport, sensory acuity, challenge and wisdom
• The ethical and confidentiality considerations around using AI with client data
• How AI can help coaches with research, content creation, lead magnets, emails, blogs and marketing
• Why coaches who use AI are likely to outperform those who ignore it
• The crucial difference between knowledge and wisdom

If you want to understand how AI can help your coaching business — and where caution is needed — this episode is essential listening.

To explore Inside Track within the Confident Coach Business Academy™, visit:
https://thelauraevans.co.uk/inside-track/

Copyright: (c) 2026 Unleash Your Potential Ltd

In this episode of The Confident Coach Laura Evans tackles one of the most avoided – yet most important – topics in building a sustainable coaching business: sales.

If the word ‘sales’ makes you uncomfortable, you’re not alone. Many coaches love helping people but struggle when it comes to asking for the investment. In this episode, Laura reframes selling as service and explains why avoiding sales may be the very thing holding your coaching or therapy business back.

You’ll learn:

• Why brilliant coaches avoid sales conversation
• The difference between marketing and selling
• Features vs benefits (and why it matters more than you think)
• Why discounting can damage your positioning
• The importance of follow-up (and why most sales don’t happen on the first call)
• How NLP skills can dramatically improve your sales confidence
• Why setting intentions and targets changes everything
  
  

If you want to build a coaching business that gives you income, impact and freedom, this episode is essential listening.

LINKS MENTIONED:

• Confident Coach Business Academy™ (OnDemand training hub)
• Inside Track: Starting and scaling your Coaching Business

Find out more about the podcast and the downloads to all our episodes at: www.nlptalks.com

If this is the first time you've listened to the NLP Talks Podcast you can download our NLP Training course brochure here.

To find out more about the Confident Coach Business Academy™ click the link or email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd