In the final episode of this series of NLP Talks with Laura Evans, Laura answers real questions from aspiring and newly trained coaches who want to know whether they really can build a coaching business that works.

If you've ever wondered:
- Am I good enough to become a coach?
- Can I actually make this work as a business?
- Do I need qualifications or certifications?
- Is the market too saturated?
- What should I charge?
- Why am I posting but nobody is buying?
- How do I stay consistent when nothing seems to be happening?

...this episode is for you.

Laura shares straight-talking answers on confidence, experience, niche, pricing, visibility, social media, sales, fear of failure and how to move from “I’ve trained” to “I’m helping clients”.

This episode also wraps up the series by showing why great coaching skills alone are not enough. If you want to get clients, build momentum and create a business that supports the life you want, you need structure, strategy and the right support.

Resources mentioned:
- The Confident Coach Business Academy™
- Inside Track
- 1-2-1 Implementation Support directly from Laura

Explore more at: thelauraevans.co.uk or email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd

You’ve done the coach training. You know you can help people….

… and you now need to make the leap from learning to doing!

In this episode, Laura Evans shows you exactly how to get your first coaching client — without feeling awkward.

You’ll discover why most coaches stay stuck in “learning mode”, how to shift into action, and the simple steps that actually lead to your first paying client.

Inside this episode you'll learn:
• Why your first client usually comes from a conversation
• The “shop vs the storeroom” metaphor that changes how you show up
• How making one clear offer people actually understand is the place to start
• Where to find your ideal clients (online and offline)
• How to become visible without overwhelming yourself

If you’re ready to stop overthinking and start building your coaching business, this episode gives you the roadmap.

Explore Inside Track™:
https://thelauraevans.co.uk/inside-track/

Copyright: (c) 2026 Unleash Your Potential Ltd

AI is everywhere right now — and if you’re a coach, therapist or trainer, you’ve probably asked yourself one of the following questions:

👉 Will AI replace coaches?

👉 Should I even be building a coaching business right now?

👉 How can AI help me set up and run my business?

In this episode of The Confident Coach, Laura Evans shares a grounded, practical perspective on AI in coaching and business building — without the hype and without the fear.

Inside this episode, Laura explores:

• How people are already using AI as a form of coaching
• What a prompt actually is — and why the person writing it matters
• The hidden bias built into large language models (e.g. ChatGPT, Claude and alike)
• Why AI can simulate coaching, but cannot replace human rapport, sensory acuity, challenge and wisdom
• The ethical and confidentiality considerations around using AI with client data
• How AI can help coaches with research, content creation, lead magnets, emails, blogs and marketing
• Why coaches who use AI are likely to outperform those who ignore it
• The crucial difference between knowledge and wisdom

If you want to understand how AI can help your coaching business — and where caution is needed — this episode is essential listening.

To explore Inside Track within the Confident Coach Business Academy™, visit:
https://thelauraevans.co.uk/inside-track/

Copyright: (c) 2026 Unleash Your Potential Ltd

In this episode of The Confident Coach Laura Evans tackles one of the most avoided – yet most important – topics in building a sustainable coaching business: sales.

If the word ‘sales’ makes you uncomfortable, you’re not alone. Many coaches love helping people but struggle when it comes to asking for the investment. In this episode, Laura reframes selling as service and explains why avoiding sales may be the very thing holding your coaching or therapy business back.

You’ll learn:

• Why brilliant coaches avoid sales conversation
• The difference between marketing and selling
• Features vs benefits (and why it matters more than you think)
• Why discounting can damage your positioning
• The importance of follow-up (and why most sales don’t happen on the first call)
• How NLP skills can dramatically improve your sales confidence
• Why setting intentions and targets changes everything
  
  

If you want to build a coaching business that gives you income, impact and freedom, this episode is essential listening.

LINKS MENTIONED:

• Confident Coach Business Academy™ (OnDemand training hub)
• Inside Track: Starting and scaling your Coaching Business

Find out more about the podcast and the downloads to all our episodes at: www.nlptalks.com

If this is the first time you've listened to the NLP Talks Podcast you can download our NLP Training course brochure here.

To find out more about the Confident Coach Business Academy™ click the link or email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd

In this episode of NLP Talks with Laura Evans, Laura helps you get visible — in a way that feels aligned, ethical and achievable.

If you’ve ever thought, “There are already too many coaches… how will people find me?” this episode is for you.

You’ll learn:

• The difference between marketing (awareness + trust) and advertising (a clear offer + a clear ask)
• Why most coaches stay stuck in “content mode” and never actually advertise an offer
• How to think about supply and demand — and why niching makes you a bigger fish in a smaller pond
• A practical USP exercise to answer the question clients are really asking: “Why should I buy from you?
• Personal brand vs business brand — and why podcasting is one of the most intimate forms of marketing
• Authentic marketing (without hype) — including a cautionary story about “scarcity” launches that damage trust
• The marketing funnel: how to guide people from awareness → interest → consideration → decision
• The ‘bridge’ between free value and paid offers — and how marketing creates opportunities for conversations
  
  

Explore the Confident Coach Business Academy™ training hub: https://thelauraevans.co.uk/coach-business-academy/

To help you start designing your business intentionally DOWNLOAD the Roadmap PDF Laura talks about in this episode by CLICKING HERE (scroll down to find this episode)

If this is the first time you've listened to the NLP Talks Podcast and you're interested in learning NLP you can download our NLP Training course brochure here.

To find out email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd

In this episode of The Confident Coach, Laura Evans moves from theory to structure.

If qualifications don’t pay the bills, what does? Business architecture.

Drawing directly from her Inside Track training programme within Confident Coach Business Academy™, Laura walks you through the foundational design principles of a successful people‑helping business.

In this practical, action‑focused episode, you’ll explore:
• The 3 hats every business owner must wear – and the order that determines success
• The Triangle of Success: Joy, Profit and Competence
• The Lighthouse vs Climbing Guide positioning decision
• How to define your ideal customer properly (and stop trying to help everyone)
• The Warehouse & Shop exercise for designing offers that actually sell

To help you start designing your business intentionally DOWNLOAD the Roadmap PDF Laura talks about in this episode by CLICKING HERE

Confidence doesn’t come from hoping it will work. It comes from building it properly.

Download the Roadmap at www.nlptalks.com (scroll down to find this episode)

If this is the first time you've listened to the NLP Talks Podcast and you're interested in learning NLP you can download our NLP Training course brochure here.

To find out more about the Confident Coach Business Academy™ or the training Inside Track click the link or email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd

In this episode of The Confident Coach, Laura Evans explores one of the biggest traps in the coaching, therapy and training industry: the qualification comfort zone.

It feels productive. It feels professional. But often, it’s avoidance.

If you’ve ever thought, “I just need one more qualification,” this episode will challenge your thinking.

You’ll discover:
• Why qualifications build competence but not income
• The Taxi Light Principle – are you visibly available to hire?
• Why the marketplace rewards visibility, clarity and trust – not just credentials
• The difference between soothing insecurity and building a business
• The four elements that actually generate revenue in a coaching business

If you’re serious about building a profitable coaching business – not just collecting certificates – this episode will help you shift from training mode to business owner mode.

Find out more about the podcast and the downloads to all our episodes at: www.nlptalks.com

If this is the first time you've listened to the NLP Talks Podcast you can download our NLP Training course brochure here.

To find out more about the Confident Coach Business Academy™ click the link or email: info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd

People start considering a coaching, therapy or training business for many reasons. Purpose. Freedom. Impact. Flexibility. A desire to make a difference.

In Series 8 — The Confident Coach: The Inside Track to Building Your Coaching Business with Confidence — Laura Evans explores what most people skip when entering the people-helping industry: The business side.

You’ll discover:

• Why passion gets you started, but your business education keeps it going
• Why your income is more dependent on your business education than your modality
• The confidence myth — and why waiting to feel ready doesn’t work
• Why “just one more qualification” is rarely the answer and a common pitfall
• Why resilience and tenacity matter as much as talent

If you’re serious about starting or scaling a coaching business — this episode will help you decide whether you’re ready.

Download the free 'Am I ready?' checklist mentioned in this episode at:

👉 www.nlptalks.com

To find out more about the Confident Coach Business Academy™, email:

📩 info@thelauraevans.co.uk

Copyright: (c) 2026 Unleash Your Potential Ltd