In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they’re not cramming their shows with commercials?

In this week’s episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) talk about podcasting’s origins, “radioifcation,” and the Oxford Clock. Let’s dive in.

“ The sell side is gonna sell everything they can. They're gonna sell host-read ads, as many as they can. They're gonna sell produced ads in breaks, dynamically inserted, until the buyer and the listener scream.”

- Dan Granger (CEO & Founder, Oxford Road)

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Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. .

At Oxford Road’s CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road) welcomed two powerhouses of the creator economy: Dhar Mann (founder, Dhar Mann Studios) and John Allen, aka MrBallen (founder, Ballen Studios). In this in-depth conversation, the two stars talk about storytelling at scale, the benefits of paying attention to the comments section, and going beyond the brief. Let’s dive in.

“It does seem sort of fluky when somebody goes viral. I promise you it's not. Going viral might be fluky. Staying relevant is not.”

-John Allen, aka MrBallen (founder, Ballen Studios)

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It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001.

If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group®, audio is the perfect place to foster a brand campaign.

For details of our survey, as well as tips from our AI brand playbook, check out this week’s episode of The Media Roundtable.

First-time host Tucker Peleuses (Chief of Staff to the CEO, Oxford Road) welcomes Neal Lucey (EVP, Strategic Planning, Oxford Road) and Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) to talk about AI’s split perceptions, audio wins, and why it’s important to remember that you’re not the customer. Let’s dive in.

“ If you're an AI brand and you think most Americans are aware of you, you've got a lot of work to do.”

- Neal Lucey (EVP, Strategy & Planning, Oxford Road)

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