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Media Roundtable

Media Roundtable

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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

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    Épisodes
    • Joe Rogan Isn't a Podcast: Steve Pratt Puts Podcasting's Definition to the Test

      Joe Rogan Isn't a Podcast: Steve Pratt Puts Podcasting's Definition to the Test
      Jun 25 2025

      This week on the Media Roundtable, Dan Granger (CEO, Oxford Road & Veritone One) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status.

      Why? Because a podcast is still the best place for an open exchange of ideas–even ideas about what is and isn’t a podcast. Plus, the cement’s still wet on our new podcast definition, so it’s time for a gut check.

      Dan and Steve also cover Picking a Platform, Earning Attention, and more. This week's episode is sponsored by The Daily Wire.

      “Consumers hold all the power. They can bypass anything they don't want. So the opportunity for most marketers that isn't being taken advantage of is: make something that people want.”

      - Steve Pratt (Founder, The Creativity Business)

      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      53 min
    • Star Trek in the Basement: Why Podcasting Still Needs its Indie Creators with John McDermott

      Star Trek in the Basement: Why Podcasting Still Needs its Indie Creators with John McDermott
      Jun 18 2025

      Reminder: Shows don’t need a million downloads to make an impact.


      This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road & Veritone One) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode of “What’s a Podcast? - The Extended Interviews” is sponsored by Claritas.


      “I'm not the anti-video guy. I just want to stick up for, hey, there's nothing wrong with heading down to the basement and talking about Star Trek with your friends.”

      • John McDermott (Co-Founder, Caloroga Shark Media)


      The team is talking: Jimmy Buffett’s Business Model, YouTube’s Numbers Game, Podcast Peer Pressure, and more. Let’s voyage in.



      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      1 h
    • Sounds Definitive - The State of Podcasting with Bryan Barletta

      Sounds Definitive - The State of Podcasting with Bryan Barletta
      Jun 11 2025

      Hope you’re good at math, because podcasting is about to multiply.


      This week on the Media Roundtable limited series “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts Bryan Barletta (Founder and Partner, Sound Profitable) to peel back the layers of podcasting.


      “I want it [the podcast definition] to be a virus… If we let it grow, it's easier to kick out the things that are very clearly not it.” - Bryan Barletta

      The team is talking: the Popular Kids, YouTube’s Top Shelf, Identity Crises, and more. Let’s dig in.



      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      32 min

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