Ad Overload: How to Reverse the Radioification of Podcasting
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Ad Overload: How to Reverse the Radioification of Podcasting
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In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they’re not cramming their shows with commercials?
In this week’s episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) talk about podcasting’s origins, “radioifcation,” and the Oxford Clock. Let’s dive in.
“ The sell side is gonna sell everything they can. They're gonna sell host-read ads, as many as they can. They're gonna sell produced ads in breaks, dynamically inserted, until the buyer and the listener scream.”
- Dan Granger (CEO & Founder, Oxford Road)
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