Couverture de Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

De : Rhea Allen CEO Peppershock Media
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Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success

Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.

Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.

Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line!

Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.

Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.

Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀

Hosted on Acast. See acast.com/privacy for more information.

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Direction Economie Management et direction Marketing et ventes Réussite personnelle
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    Épisodes
    • The Future is Now, Staying Ahead of the Curve in SEO and AI with Amber Goetz | Marketing Expedition Podcast
      Feb 19 2026

      Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately.


      00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz

      00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

      00:43 - 02:23 About Amber

      02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing

      07:55 - 10:21 Welcome to the show, Amber!

      10:22 - 13:10 Client Success Story: The Resort in Arizona

      13:11 - 17:00 Tactics for SEO Success

      17:01 - 21:35 The Importance of Google Business Profile

      21:36 - 24:58 The Value of FAQs on Your Website

      24:59 - 25:49 Utilizing FAQ Schema for Better SEO

      25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

      26:26 - 31:47 Tools for Website Performance Analysis

      31:48 - 35:21 Case Study: The RV Resort's Transformation

      35:22 - 39:27 Google Ads Strategies for Success

      39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns

      41:18 - 45:01 Incorporating Social Media into SEO

      45:02 - 46:23 Humanizing Your Brand Through Social Media

      46:23 - 47:44 Final Tips—Utilizing AI for Your Website

      47:45 - 47:50 Reach out to Amber

      47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!

      48:22 - 49:08 Join the Marketing Expedition Community today!


      Like what you hear, but need more information?

      Meet with Rhea Allen


      #SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds

      Hosted on Acast. See acast.com/privacy for more information.

      Afficher plus Afficher moins
      49 min
    • The No Drama Zone: Creating Healthy Work Cultures with Connie Miller | Marketing Expedition Podcast
      Feb 5 2026

      Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential.


      Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back.


      00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller

      00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

      00:39 - 01:46 Connie’s Background

      01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals

      17:03 - 20:29 Welcome to the show, Connie!

      20:30 - 22:50 Understanding Personal Branding

      22:51 - 25:39 Common Self-Sabotaging Behaviors

      25:40 - 27:09 Curiosity in Leadership

      27:10 - 31:25 Real-Life Examples of Career Sabotage

      31:26 - 32:59 Emotional Intelligence in Leadership

      33:00 - 35:42 Marketing Through Relationships

      35:43 - 39:43 Creating a No Drama Zone

      39:44 - 42:45 Establishing a No Pairing Zone

      42:46 - 44:58 Building a Positive Workplace Culture

      44:59 - 49:57 Word-of-Mouth Marketing

      49:58 - 54:17 Sharing Expertise

      54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

      54:55 – 1:02:58 Women in Poker

      1:02:59 – 1:08:53 Mastermind Groups

      1:08:54 – 1:12:11 Creating Supportive Networks

      1:12:12 – 1:13:00 Reach out to Connie

      1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon

      1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey!

      1:17:16 – 1:18:02 Join the Marketing Expedition Community today!


      Like what you hear, but need more information?

      Meet with Rhea Allen


      #Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks

      Hosted on Acast. See acast.com/privacy for more information.

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      1 h et 18 min
    • Building a Personal Brand vs. a Company Brand with Jen Dalton | Marketing Expedition Podcast
      Jan 22 2026

      Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.


      00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton

      00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

      00:34 - 02:15 Jen’s Background

      02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding

      10:17 - 12:56 Welcome to the show, Jen!

      12:57 - 17:49 Becoming an Author

      17:50 - 23:06 Success Stories from Clients

      23:07 - 25:22 Launching a New Brand

      25:23 - 27:37 Leveraging Creativity

      27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

      28:14 - 31:47 Identifying the Ideal Client

      31:48 - 33:53 The Importance of Personal Branding

      33:54 - 39:00 Challenges and Opportunities in Marketing

      39:01 - 40:14 Building Meaningful Relationships

      40:15 - 41:22 Nostalgia Economy

      41:23 - 45:55 Recommended Tools for Marketers

      45:56 - 51:27 The Role of AI in Content Creation

      51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)

      52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!

      53:15 - 54:00 Join the Marketing Expedition Community today!

      Like what you hear, but need more information?

      Meet with Rhea Allen


      #PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent

      Hosted on Acast. See acast.com/privacy for more information.

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      54 min
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