Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately.

00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:23 About Amber

02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing

07:55 - 10:21 Welcome to the show, Amber!

10:22 - 13:10 Client Success Story: The Resort in Arizona

13:11 - 17:00 Tactics for SEO Success

17:01 - 21:35 The Importance of Google Business Profile

21:36 - 24:58 The Value of FAQs on Your Website

24:59 - 25:49 Utilizing FAQ Schema for Better SEO

25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

26:26 - 31:47 Tools for Website Performance Analysis

31:48 - 35:21 Case Study: The RV Resort's Transformation

35:22 - 39:27 Google Ads Strategies for Success

39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns

41:18 - 45:01 Incorporating Social Media into SEO

45:02 - 46:23 Humanizing Your Brand Through Social Media

46:23 - 47:44 Final Tips—Utilizing AI for Your Website

47:45 - 47:50 Reach out to Amber

47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!

48:22 - 49:08 Join the Marketing Expedition Community today!

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Meet with Rhea Allen

#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds

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Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential.

Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back.

00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:46 Connie’s Background

01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals

17:03 - 20:29 Welcome to the show, Connie!

20:30 - 22:50 Understanding Personal Branding

22:51 - 25:39 Common Self-Sabotaging Behaviors

25:40 - 27:09 Curiosity in Leadership

27:10 - 31:25 Real-Life Examples of Career Sabotage

31:26 - 32:59 Emotional Intelligence in Leadership

33:00 - 35:42 Marketing Through Relationships

35:43 - 39:43 Creating a No Drama Zone

39:44 - 42:45 Establishing a No Pairing Zone

42:46 - 44:58 Building a Positive Workplace Culture

44:59 - 49:57 Word-of-Mouth Marketing

49:58 - 54:17 Sharing Expertise

54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

54:55 – 1:02:58 Women in Poker

1:02:59 – 1:08:53 Mastermind Groups

1:08:54 – 1:12:11 Creating Supportive Networks

1:12:12 – 1:13:00 Reach out to Connie

1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon

1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey!

1:17:16 – 1:18:02 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks

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Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.

00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 02:15 Jen’s Background

02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding

10:17 - 12:56 Welcome to the show, Jen!

12:57 - 17:49 Becoming an Author

17:50 - 23:06 Success Stories from Clients

23:07 - 25:22 Launching a New Brand

25:23 - 27:37 Leveraging Creativity

27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:14 - 31:47 Identifying the Ideal Client

31:48 - 33:53 The Importance of Personal Branding

33:54 - 39:00 Challenges and Opportunities in Marketing

39:01 - 40:14 Building Meaningful Relationships

40:15 - 41:22 Nostalgia Economy

41:23 - 45:55 Recommended Tools for Marketers

45:56 - 51:27 The Role of AI in Content Creation

51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)

52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!

53:15 - 54:00 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent

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Danny Kirk is a bootstrapped serial founder transforming how brands leverage Reddit for organic growth, AI search optimization, and strategic growth hacking that delivers real results. Danny is the founder of ReddiReach, a marketing agency that specializes in getting your brand recommended by AI using Reddit and GEO.

00:00 - 00:16 "So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:08 About Danny

01:09 - 07:15 Marketing Essentials Moment: Change Orders

07:16 - 09:29 Danny, welcome to the show!

09:30 - 11:16 Reddit Marketing Tactics

11:17 - 13:12 Success Story: Protein Bar Brand

13:13 - 17:12 Authenticity in Comments

17:13 - 19:35 Human Intervention in AI

19:36 - 23:39 Reddit User Demographics

23:40 - 25:42 Ideal Brands for Reddit Marketing

25:43 - 26:47 Reddit Advertising Insights

26:48 - 27:25 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

27:26 - 31:22 Budgeting for Reddit Strategy

31:23 - 36:50 The Future of E-commerce and AI

36:51 - 39:09 Average Reddit Users

39:10 - 41:00 Reddit Contents and Resources

41:01 - 41:50 Reach out to Danny - https://www.linkedin.com/company/reddireach/

41:51 - 42:51 Thank you so much, Danny! Share this podcast, give us a review, and enjoy your marketing journey!

42:52 - 43:38 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#RedditMarketing #OrganicGrowth #Ecommerce #CaseStudies #Authenticity #MarketingEssentialsMoment #ChangeOrders #FreshMarketingStrategy #MarketingTips #AITools #AITrends

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Anna Tran is a Strategic PR Consultant, co-founder and the public face of the PR division at Level Up with Anna.

She helps coaches, consultants, financial professionals, and corporate brands get featured in top-tier outlets like Forbes, USA Today, and Business Insider.

Known for her strategy-first approach, Anna turns media exposure into lasting authority and real business relations.

With a strong track record in high-impact storytelling, she builds campaigns that not only earn press—but convert it into visibility, trust, and lifetime clients.

00:00 - 00:15 "Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 01:02 Anna’s Background

01:03 - 04:27 Marketing Essentials Moment: Micro Moments in Marketing

04:28 - 06:13 Welcome to the show, Anna!

06:14 - 08:20 The Importance of Storytelling in PR

08:21 - 10:08 Case Study: Helping a Leader Build Trust

10:09 - 12:24 Door-to-Door Sales: Building Connections

12:25 - 15:30 Creating Thought Leadership and Authority

15:31 - 18:52 Current Trends: Leveraging AI in Marketing

18:53 - 19:28 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

19:29 - 22:11 Mentorship and Inspiration in Anna's Journey

22:00 - 24:23 Challenges in the Evolving Media Landscape

24:24 - 26:00 Marketing Dreams

26:01 - 29:13 Qualifying Leads: The Funnel Process

29:14 - 31:20 Reach out to Anna at Level up with Anna PR (https://levelupwithanna.com/)

31:21 - 34:14 Building Relationships

34:15 - 37:16 Handling Spam and Fake Leads

37:17 - 39:10 Thank you so much, Anna! Share this podcast, give us a review, and enjoy your marketing journey!

39:11 - 39:56 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BrandBuilding #PR #PublicRelation #MarketingEssentialsMoment #MicroMoments #FreshMarketingStrategy #MarketingTips #AITools #AITrends #Storytelling #Authenticity

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Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn marketing strategy into scalable systems their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done.

Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses take back ownership of their marketing, instead of renting it.

00:00 - 00:27 "AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay

00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:46 - 01:48 About Sara

01:49 - 07:10 Marketing Essentials Moment: Building Trust in a Skeptical World

07:11 - 09:25 Welcome to the show, Sara!

09:26 - 10:59 Overview of Duct Tape Marketing's Services

11:00 - 12:57 Helping Agencies Transition to Strategy

12:58 - 14:25 The Impact of AI on Marketing

14:26 - 16:35 Success Stories from the Certification Program

16:36 - 18:48 The Origin of Duct Tape Marketing

18:49 - 20:50 John Jantsch's Legacy and Podcast

20:51 - 22:54 Sarah's Book: Unchained, Breaking Free from Broken Marketing Models

22:55 - 25:29 AI's Role in Marketing

25:30 - 26:05 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

26:06 - 29:31 Promoting the Book Launch

29:32 - 31:17 Current Needs and Future Goals

31:18 - 34:50 Recommendations

34:51 - 36:40 Helpful Resources

36:41 - 37:08 Reach out to Sara - https://www.linkedin.com/in/saranay/

37:09 - 37:51 Final Thoughts

37:52 - 38:21 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

38:22 - 39:08 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DuctTapeMarketing #Unchained#BookLaunch #MarketingEssentialsMoment #Skepticism #Storytelling #CaseStudies #Testimonials #MarketingModels #MarketingTips #AITools #AITrends

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A rebel with a cause and creative force who transforms both brands and leaders–Amy Vaughan brings 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, she's created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact.

Today, Amy serves multiple missions: As CEO of Together Digital, she leads a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach, Amy guides creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence.

00:00 - 00:22 "When it comes to networking, it feels like a chore. I say the word and it feels dirty. Like in my body, I feel the word networking and I don't like it. But at the end of the day, when I change it to relationship building, I get the warm fuzzies. So, it's a little bit of a mindset shift. It's really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan

00:23 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:42 - 01:45 About Amy

01:46 - 08:45 Marketing Essentials Moment: The Power of User-Generated Content

08:46 - 11:57 Welcome to the show, Amy!

11:58 - 14:04 Career Pivots: Moving to England and Freelancing

14:05 - 19:05 The Birth of Together Digital: Empowering Women in Tech (https://www.togetherindigital.com/)

19:06 - 23:00 The Marketer Collaborative: A New Creative Space

23:01 - 25:01 Fostering Collaboration Over Competition

25:02 - 26:41 The Importance of Networking and Referrals

26:42 - 27:17 Don't Get Left Behind! Join us Thursday, January 15th, 2026, for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!

27:18 - 30:17 Building Trust and Support Among Women

30:18 - 32:04 Engaging Events: Masterclasses and Peer Groups

32:05 - 38:09 The Power of Asking for Help

38:10 - 42:14 The Role of Coaching in Employee Development

42:15 - 44:10 Future Aspirations: Creating Inclusive Spaces

44:11 - 46:46 Reflecting on Personal Growth and Community Impact

46:47 - 47:31 Reach out to Amy Vaughan (https://www.linkedin.com/in/amypvaughan/)

47:32 - 48:08 Thank you so much, Amy! Share this podcast, give us a review, and enjoy your marketing journey!

48:09 - 48:55 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BuildingRelationships #CommunityMarketing #MarketingEssentialsMoment #UserGeneratedContent #Networking #EmpoweringWomen #TogetherDigital #Collaboration #Referrals #MindsetShift #SupportingWomen

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Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.

00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr

00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:55 - 02:23 Wilson’s Background

02:24 - 10:13 Marketing Essentials Moment: Brand Consistency

10:14 - 12:02 Welcome to the show, Wilson!

12:03 - 14:50 Transition from Auto Mechanic to Marketing

14:51 - 17:31 Personal Interests and Hobbies

17:32 - 23:46 Overview of Product Management and Marketing Strategy

23:47 - 27:32 Pricing Strategies and Brand Perception

27:33 - 28:09 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:10 - 35:45 Detailed Product Launch Process

35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/)

39:10 - 45:13 Benefits of Using Zairmail

45:14 - 51:26 Customization Options for Direct Mail

51:27 - 53:16 Finding the Right Tools for the Right Job

53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!

53:57 - 54:43 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!

#TraditionalMail #DigitalTactics #DirectMail #MarketingEssentialsMoment #BrandConsistency #HolisticBrandGrowth #Branding #ProductManagement #FreshMarketingStrategy #MarketingTips #DirectMailTools

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