Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately.

00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:23 About Amber

02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing

07:55 - 10:21 Welcome to the show, Amber!

10:22 - 13:10 Client Success Story: The Resort in Arizona

13:11 - 17:00 Tactics for SEO Success

17:01 - 21:35 The Importance of Google Business Profile

21:36 - 24:58 The Value of FAQs on Your Website

24:59 - 25:49 Utilizing FAQ Schema for Better SEO

25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

26:26 - 31:47 Tools for Website Performance Analysis

31:48 - 35:21 Case Study: The RV Resort's Transformation

35:22 - 39:27 Google Ads Strategies for Success

39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns

41:18 - 45:01 Incorporating Social Media into SEO

45:02 - 46:23 Humanizing Your Brand Through Social Media

46:23 - 47:44 Final Tips—Utilizing AI for Your Website

47:45 - 47:50 Reach out to Amber

47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!

48:22 - 49:08 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds

Hosted on Acast. See acast.com/privacy for more information.