I invited my good friend Ross Brouse from Continuous Networks to chat about short-form content and how he leverages it to grow his B2B business. Every week, he proves that B2B marketing does not need to be boring by showing up on LinkedIn and TikTok with short and catchy videos. In this episode, we chat about storytelling, what it means in short-form content, the power of analogies, how to get comfortable on camera and how to get started in creating short-form content.

Resources:

Transcript: https://www.marketingbound.com/post/why-every-b2b-business-needs-short-form-video-content

Ross' LinkedIn: https://www.linkedin.com/in/rossbrouse

Ross' Instagram: https://www.instagram.com/rossbrouse/

Ross' TikTok: https://www.tiktok.com/@rossbrouse

Hack Proof Your Business - Book by Ross: https://amzn.to/3HGjAMf

Alex B. Sheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

“We help guide others toward a new perspective that inspires them to lead a proactive life—and that’s not just what we do in business, I’ve come to do that in everything I do in my personal life too.”

Ross Brouse is the co-founder and President of Continuous Networks. With over 20 years’ experience, he is extraordinarily passionate about improving other people’s experience with technology and helping them feel more fulfilled in their business and life.

The co-author of the Amazon Best-Selling book Hack Proof Your Business, Ross has frequently collaborated with local, state, and national agencies, including the FBI, on cybersecurity issues to help find and stop hackers.

He is a 2021 finalist in the prestigious Technology Marketing Toolkit Better Your Best Contest, which features five of the most successful Managed Service Providers (MSPs) in the country who compete on results.

A continuation of his commitment to improving lives, Ross supports multiple charities, including St. Jude Children’s Hospital, Disabled American Veterans, and Save The Children. For the past six years, he’s sponsored two girls who live in Guatemala and Ecuador. He also mentors aspiring business owners, meeting with them once a week. Under his mentorship, mentees have experienced significant increases in earnings while also decreasing their workload by as much as 35%.

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Hard truths that took me too long to learn. Here they are.

Additional Resources:

Last week's episode: https://podcasts.apple.com/ca/podcast/104-time-audit-challenge-monday-mindfulness-on-marketing/id1495717454?i=1000565347245

How to get promoted: https://podcasts.apple.com/ca/podcast/103-9-tips-to-help-you-get-promoted-with-myles-madden/id1495717454?i=1000564663574

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Every marketing role has one thing in common - objection handling. But no one talks about it! It's a skill that every marketer needs in order to launch projects, get promotions and move up in the ranks.

In this short episode, I introduce the T.I.M.E Framework to arm you with what you need to get your managers to love your ideas. Don't get me wrong, you won't win every single one, but this will 100% increase the odds in your favor.

Resources:

Transcript: Coming later !

Marketing Bound Website: https://www.marketingbound.com/

Reach out to me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

In this raw episode, I share how I spent my time last week after completing the time-audit challenge. I spent 5 days tracking my time and I am shocked at the results. My current situation is temporary but I learned a lot from this exercise. If you like this episode, share it with someone who can also benefit from the time-audit challenge!

Additional Resources:

Related Blog: https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

I chatted with the founder of School of Thought, Tom Geary. We have an important conversation about how to stand out with your messaging and your ads. Tom provides a framework of how to get people to care about your marketing, how to make an impact with a small budget and offers many examples of how to get people’s attention. This is an important conversation for every marketer, regardless of industry or specialty. It’s all about how to get your audience to care

Resources:

Transcript: Coming soon

Tom Geary's LinkedIn: https://www.linkedin.com/in/tgeary/

School of Thought: https://www.schoolofthought.com/

School of Thought YouTube: https://www.youtube.com/channel/UCNNyskfSINIqXW8G0h01ZDg

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

Tom Geary is the Founder and Creative Director at School of Thought, a fresh and innovative creative agency based in the San Francisco Bay area. With decades of experience in the industry, Tom has become a Thought Leader on topics related to the world of branding, strategy, media and content creation. He has positioned his agency as a leader in sustainability and social responsibility, creating high-impact campaigns for huge names including Cisco WebEx, Ebay, Bing and Red Bull.

Tom's philosophy is based on "Making Them Care" - the guiding principle driving School of Thought's compassionate, socially-conscious and relatable campaigns that create meaningful connections between brands and consumers. He enjoys sharing a unique, light-hearted and humorous approach to some of the biggest issues impacting the industry and world today, particularly regarding creative innovations, industry insights and branding strategy advice.

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness, I have a challenge for you! Audit your time. Let me explain. We say we're at the library studying for 6 hours, but how many of those hours are you actually studying? Probably not many. Well, the same goes with our daily lives. Days go by and we wonder why things aren't done. So here is the challenge. Audit your time this week and next week let's chat about our results. I'm doing it. I hope you do to! Instructions and benefits in this short episode:)

Additional Resources:

Related Blog: https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

I invited my good friend Myles Madden, Performance Marketing Manager at Refine Labs. We chat about our journeys from being very new in B2B to moving up the ranks into marketing leadership roles. If you want to learn about how to plan for your career development, keep listening to the 9 things you can do to help you get promoted.

Resources:

Transcript: https://www.marketingbound.com/post/9-things-to-get-a-promotion-in-marketing

Myles' LinkedIn: https://www.linkedin.com/in/myles-madden-marketing/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

Myles' entire career has been spent with some of the top startup and rapid-growth B2B SaaS companies, developing and executing their go-to-market strategies. His current focus is shifting the go-to-market motion from the classic lead generation model to demand generation model; a model that is focused on reaching and educating the market to improve scale and efficiency rather than the inefficient approach of collecting contacts. He combines strategic, high-level thinking with advanced tactical knowledge, and believes that the world of B2B marketing is changing as we know it.

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

On this week's Monday mindfulness, let's talk about prioritizing tasks. As a marketer, it's so easy to have long to-do lists. Here are 3 easy tips you can implement to reduce your workload and focus on the most important marketing tasks.

Additional Resources:

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!