I invited my good friend Ross Brouse from Continuous Networks to chat about short-form content and how he leverages it to grow his B2B business. Every week, he proves that B2B marketing does not need to be boring by showing up on LinkedIn and TikTok with short and catchy videos. In this episode, we chat about storytelling, what it means in short-form content, the power of analogies, how to get comfortable on camera and how to get started in creating short-form content.

Resources:

Transcript: https://www.marketingbound.com/post/why-every-b2b-business-needs-short-form-video-content

Ross' LinkedIn: https://www.linkedin.com/in/rossbrouse

Ross' Instagram: https://www.instagram.com/rossbrouse/

Ross' TikTok: https://www.tiktok.com/@rossbrouse

Hack Proof Your Business - Book by Ross: https://amzn.to/3HGjAMf

Alex B. Sheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

“We help guide others toward a new perspective that inspires them to lead a proactive life—and that’s not just what we do in business, I’ve come to do that in everything I do in my personal life too.”

Ross Brouse is the co-founder and President of Continuous Networks. With over 20 years’ experience, he is extraordinarily passionate about improving other people’s experience with technology and helping them feel more fulfilled in their business and life.

The co-author of the Amazon Best-Selling book Hack Proof Your Business, Ross has frequently collaborated with local, state, and national agencies, including the FBI, on cybersecurity issues to help find and stop hackers.

He is a 2021 finalist in the prestigious Technology Marketing Toolkit Better Your Best Contest, which features five of the most successful Managed Service Providers (MSPs) in the country who compete on results.

A continuation of his commitment to improving lives, Ross supports multiple charities, including St. Jude Children’s Hospital, Disabled American Veterans, and Save The Children. For the past six years, he’s sponsored two girls who live in Guatemala and Ecuador. He also mentors aspiring business owners, meeting with them once a week. Under his mentorship, mentees have experienced significant increases in earnings while also decreasing their workload by as much as 35%.

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Hard truths that took me too long to learn. Here they are.

Additional Resources:

Last week's episode: https://podcasts.apple.com/ca/podcast/104-time-audit-challenge-monday-mindfulness-on-marketing/id1495717454?i=1000565347245

How to get promoted: https://podcasts.apple.com/ca/podcast/103-9-tips-to-help-you-get-promoted-with-myles-madden/id1495717454?i=1000564663574

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

Every marketing role has one thing in common - objection handling. But no one talks about it! It's a skill that every marketer needs in order to launch projects, get promotions and move up in the ranks.

In this short episode, I introduce the T.I.M.E Framework to arm you with what you need to get your managers to love your ideas. Don't get me wrong, you won't win every single one, but this will 100% increase the odds in your favor.

Resources:

Transcript: Coming later !

Marketing Bound Website: https://www.marketingbound.com/

Reach out to me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!