Are you a celebrity, a scientist, or a magician? What about your kids?

In this conversation, Danielle Weil and Michael Roderick explore the concept of the 'triple threat' in both parenting and marketing, identifying three primary talents: the scientist, the celebrity, and the magician. They discuss how understanding these talents can enhance personal and professional relationships, improve parenting strategies, and inform marketing approaches.

You’ll Hear:

• 01:17 Identifying your triple threat
• 04:57 Triple threat in parenting
• 08:40 Triple threat in marketing
• 12:00 Strengths and weaknesses
• 15:10 Parenting different personalities
• 21:00 Embracing failure
• 24:13 Prioritizing reflection

Resources

• Transcript: https://dwcopy.com/market-like-a-parent-014

Connect with Michael

• Sign up for Michael’s daily newsletter: https://www.smallpondenterprises.com/

• LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/

Connect with Danielle

• Sign up for Danielle's newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

Identity is a powerful thing. Experiences shape our beliefs. Beliefs shape our values. Values shape our identity, and our identity determines our behavior.

In this conversation, Danielle Weil explores the profound impact of identity on behavior and marketing. She discusses how our identities are shaped from childhood and how they influence our actions and decisions. By modeling positive identities for children, parents can instill values that lead to generous and kind behavior. And entrepreneurs can leverage identity in marketing strategies to enhance customer engagement.

You’ll Hear:

01:28 The formation of identity

02:40 Shaping positive identity in children

05:42 The power of pre-suasion

09:29 Applying positive identity shaping in marketing

Resources

• Episode 6: https://dwcopy.com/market-like-a-parent-006
• Book: Pre-Suasion by Robert Cialdini
• Transcript: https://dwcopy.com/market-like-a-parent-013

Connect with Danielle

• Sign up for Danielle’s podcast newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

The labels we receive in childhood influence our businesses in unexpected ways.

In this conversation, Danielle Weil and guest Tiffany Neuman explore the unexpected connections between childhood labels and branding. They discuss the importance of integrating personal and professional identities, the impact of labels on children, and strategies for cultivating positive identities in both parenting and branding.

You’ll Hear:

• How the labels we receive in childhood affect our identity
• The top disconnect business owners have in brand identity
• Mindset in how we present ourselves in business and parent our children
• Alter egos and what we can learn from childhood play
• What to focus on with our kids rather than labeling them
• Understanding and evolving our personal and brand identity

Resources

• Episode Transcript: https://dwcopy.com/market-like-a-parent-012
• Book: Mindset by Carol Dweck
• Book: Alter Ego by Todd Herman

Connect with Tiffany

• Register for Tiffany’s upcoming Brand Clarity Workshop series: https://yourlegacybrand.com/brand-clarity-workshop-series/
• LinkedIn: https://www.linkedin.com/in/tiffanyneuman/
• Instagram: https://www.instagram.com/tiffanyneumancreative/

Connect with Danielle

• Subscribe to Danielle’s Changing the Narrative Newsletter: https://danielleweilcopy.activehosted.com/f/160
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

The best marriage advice I ever got was this: always remember that you are on the same team.

In this final episode of the first season of Market Like a Parent (& Parent Like a Marketer), we’ll explore the transformative power of seeing yourself, your family, and your customers as being on the same team. Drawing from 16 years of marriage, parenting four kids, and decades of marketing experience, I’ve seen how the “team” mindset can resolve conflicts, build trust, and create a sense of belonging both at home and in business.

You’ll Hear:

• How the “team” approach resolves disagreements and strengthens relationships
• The importance of shared worldviews, goals, and missions in families, communities, and companies
• Lessons from Israeli culture and kibbutz life on social cohesion and cooperation
• How businesses can create a sense of team with their customers
• Practical questions to help you define your team’s identity and mission, both at home and in your business.

Who is a part of your family team and how can you make that team stronger? How can you give people a team to join when they say yes to you and your offer? Share with me in the comments!

Resources:

• Transcript: https://www.dwcopy.com/market-like-a-parent-011
• The Genius of Israel by Dan Senor

Connect with Danielle:

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

And stay tuned for season 2 (with guests!) as we continue learning together how to market like a parent and parent like a marketer.

What do people say about your kids when you're not in the room?

In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the powerful concept of the "outsider compliment" - how praise from someone outside the family can have a greater impact on children than praise from parents, and how this same principle applies to marketing.

You’ll Hear:

• Why kids respond differently to compliments from parents vs. outsiders
• The "outsider compliment strategy"
• How to intentionally use third-party praise to boost your child’s confidence
• The psychology behind social proof
• How to leverage mental shortcuts in decision-making
• Practical ways to collect and showcase social proof in your business

How can you use the outsider compliment strategy to reinforce positive behavior in your kids in a way that builds their confidence? And what is one way you can use social proof in your marketing? Let me know in the comments!

Resources:

• Transcript: https://www.dwcopy.com/market-like-a-parent-010
• Influence Another One by Robert Cialdini
• 006 | Alloparenting and Authority: https://marketlikeaparent.podbean.com/e/006

Connect with Danielle:

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

Are you the oldest in your family, the youngest, the middle, an only child?

In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the fascinating connections between birth order, personality, and buyer types. Drawing from my experience as a parent and marketing expert, let’s dive into how family dynamics shape who we are, and how understanding these differences can transform our marketing.

You’ll Hear:

• How birth order influences personality and decision-making
• Adapting to each child’s unique needs as a parent
• The importance of “instruction manuals” for both kids and customers
• Four main buyer types and strategies to market effectively to each
• Why you need diverse messaging to reach your whole audience

Which buyer type are you? If you’re a parent, how does birth order affect the way you engage with your kids? Let me know in the comments!

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-009

Connect with Danielle:

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

Ever have a kid do something that they instantly regretted, felt embarrassed about, ashamed or guilty?

In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the profound impact of guilt and shame—emotions that can paralyze both children and adults. Drawing parallels between parenting and marketing, I’ll also share personal stories and professional insights on how to help others move past self-blame and take positive action.

You’ll Hear:

• Why guilt and shame are so powerful, and how they can linger into adulthood
• The importance of helping kids and clients understand when something isn’t their fault
• Strategies for shifting blame from the individual to external factors
• How relief from guilt can empower people to make decisions and move forward
• The balance between taking responsibility and letting go of unnecessary blame
• The role of knowledge and understanding in overcoming shame

How have you seen guilt and shame affect your parenting or business? What helps you to work through it and grow? Let’s continue the conversation in the comments!

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-008

Connect with Danielle:

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

Ever have a kid do something that they instantly regretted, felt embarrassed about, ashamed or guilty?

In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the profound impact of guilt and shame—emotions that can paralyze both children and adults. Drawing parallels between parenting and marketing, I’ll also share personal stories and professional insights on how to help others move past self-blame and take positive action.

You’ll Hear:

• Why guilt and shame are so powerful, and how they can linger into adulthood
• The importance of helping kids and clients understand when something isn’t their fault
• Strategies for shifting blame from the individual to external factors
• How relief from guilt can empower people to make decisions and move forward
• The balance between taking responsibility and letting go of unnecessary blame
• The role of knowledge and understanding in overcoming shame

How have you seen guilt and shame affect your parenting or business? What helps you to work through it and grow? Let’s continue the conversation in the comments!

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-007

Connect with Danielle:

• Subscribe to Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!