Identity is a powerful thing. Experiences shape our beliefs. Beliefs shape our values. Values shape our identity, and our identity determines our behavior.

In this conversation, Danielle Weil explores the profound impact of identity on behavior and marketing. She discusses how our identities are shaped from childhood and how they influence our actions and decisions. By modeling positive identities for children, parents can instill values that lead to generous and kind behavior. And entrepreneurs can leverage identity in marketing strategies to enhance customer engagement.

You’ll Hear:

01:28 The formation of identity

02:40 Shaping positive identity in children

05:42 The power of pre-suasion

09:29 Applying positive identity shaping in marketing

Resources

• Episode 6: https://dwcopy.com/market-like-a-parent-006
• Book: Pre-Suasion by Robert Cialdini
• Transcript: https://dwcopy.com/market-like-a-parent-013

Connect with Danielle

• Sign up for Danielle’s podcast newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

The labels we receive in childhood influence our businesses in unexpected ways.

In this conversation, Danielle Weil and guest Tiffany Neuman explore the unexpected connections between childhood labels and branding. They discuss the importance of integrating personal and professional identities, the impact of labels on children, and strategies for cultivating positive identities in both parenting and branding.

You’ll Hear:

• How the labels we receive in childhood affect our identity
• The top disconnect business owners have in brand identity
• Mindset in how we present ourselves in business and parent our children
• Alter egos and what we can learn from childhood play
• What to focus on with our kids rather than labeling them
• Understanding and evolving our personal and brand identity

Resources

• Episode Transcript: https://dwcopy.com/market-like-a-parent-012
• Book: Mindset by Carol Dweck
• Book: Alter Ego by Todd Herman

Connect with Tiffany

• Register for Tiffany’s upcoming Brand Clarity Workshop series: https://yourlegacybrand.com/brand-clarity-workshop-series/
• LinkedIn: https://www.linkedin.com/in/tiffanyneuman/
• Instagram: https://www.instagram.com/tiffanyneumancreative/

Connect with Danielle

• Subscribe to Danielle’s Changing the Narrative Newsletter: https://danielleweilcopy.activehosted.com/f/160
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

The best marriage advice I ever got was this: always remember that you are on the same team.

In this final episode of the first season of Market Like a Parent (& Parent Like a Marketer), we’ll explore the transformative power of seeing yourself, your family, and your customers as being on the same team. Drawing from 16 years of marriage, parenting four kids, and decades of marketing experience, I’ve seen how the “team” mindset can resolve conflicts, build trust, and create a sense of belonging both at home and in business.

You’ll Hear:

• How the “team” approach resolves disagreements and strengthens relationships
• The importance of shared worldviews, goals, and missions in families, communities, and companies
• Lessons from Israeli culture and kibbutz life on social cohesion and cooperation
• How businesses can create a sense of team with their customers
• Practical questions to help you define your team’s identity and mission, both at home and in your business.

Who is a part of your family team and how can you make that team stronger? How can you give people a team to join when they say yes to you and your offer? Share with me in the comments!

Resources:

• Transcript: https://www.dwcopy.com/market-like-a-parent-011
• The Genius of Israel by Dan Senor

Connect with Danielle:

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

And stay tuned for season 2 (with guests!) as we continue learning together how to market like a parent and parent like a marketer.