Are you the oldest in your family, the youngest, the middle, an only child?

In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the fascinating connections between birth order, personality, and buyer types. Drawing from my experience as a parent and marketing expert, let’s dive into how family dynamics shape who we are, and how understanding these differences can transform our marketing.

You’ll Hear:

• How birth order influences personality and decision-making
• Adapting to each child’s unique needs as a parent
• The importance of “instruction manuals” for both kids and customers
• Four main buyer types and strategies to market effectively to each
• Why you need diverse messaging to reach your whole audience

Which buyer type are you? If you’re a parent, how does birth order affect the way you engage with your kids? Let me know in the comments!

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-009

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