Why is the gaming industry pushing back against AI translation while the rest of the tech world rushes to adopt it? This week on LocToday, game localization expert Tamara Tirják joins the show to unpack the fierce competition and high stakes of the video game market.

She explains why cutting the localization budget to save "peanuts" on a massive production is a terrible business decision that immediately alienates players. We also dive into the exciting return of the Game Global event in Vancouver, the crucial alignment needed between creative developers and commercial publishers, and why true "culturalization" requires a human touch that machines simply cannot replicate.

Reframing translation and interpreting in the AI era

By Hammouda Salhi

The AI era of translation, interpretation, and language work has many wondering if human linguists will become obsolete. But is that the right framing? Hammouda Salhi argues that professional value is shifting, and the industry must adapt alongside it.

By Sasha Fedorova, Florian Jaton, and Dmitrii Shevchuk

AI is hyped as a force that will revolutionize the future. But the future isn’t here yet, and in the meantime, many argue the conversation surrounding the technology has been defined by reductionism and thought-terminating cliches.