Why is the gaming industry pushing back against AI translation while the rest of the tech world rushes to adopt it? This week on LocToday, game localization expert Tamara Tirják joins the show to unpack the fierce competition and high stakes of the video game market.

She explains why cutting the localization budget to save "peanuts" on a massive production is a terrible business decision that immediately alienates players. We also dive into the exciting return of the Game Global event in Vancouver, the crucial alignment needed between creative developers and commercial publishers, and why true "culturalization" requires a human touch that machines simply cannot replicate.

Reframing translation and interpreting in the AI era

By Hammouda Salhi

The AI era of translation, interpretation, and language work has many wondering if human linguists will become obsolete. But is that the right framing? Hammouda Salhi argues that professional value is shifting, and the industry must adapt alongside it.

By Sasha Fedorova, Florian Jaton, and Dmitrii Shevchuk

AI is hyped as a force that will revolutionize the future. But the future isn’t here yet, and in the meantime, many argue the conversation surrounding the technology has been defined by reductionism and thought-terminating cliches.

By Beatrice de Salles

The skills a professional learns through interpretation aren’t just useful for language work. On the contrary, interpretation teaches skills that align perfectly with the demands of international leadership.

Interview by Cameron Rasmusson

Healthcare is a field where there’s no room for error in interpretation. In that challenging environment, Linguava has distinguished itself by not just supplying language service but also delivering it with an attention to nuance, detail, and compassionate communication that puts both medical professionals and patients at ease.

By Yussuf Hussein

Too often, languages with their own unique history, mechanics, and culture get lumped in with a more widely used tongue that is similar but distinct. When that happens, it’s the client who loses.

By Claudio Fantinuoli

New technology always introduces a period of uncertainty. As AI integrates itself deeper into our lives and personal devices, its ultimate impact on the language industry remains unclear. But perhaps technological changes of the past can provide some insights.

Why the next phase of global content requires more than better prompts

By Agustín Da Fieno Delucchi

While LLMs are a remarkable technology, they have a serious limitation: no persistent model of the world. That’s an architectural issue, not a procedural one. So what can be done to address it?