Couverture de Let's Talk LinkedIn with Louise Brogan

Let's Talk LinkedIn with Louise Brogan
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 You know you should be on LinkedIn. You've just never quite figured out how to make it work for you. Let's Talk LinkedIn is a six-episode series for small business owners, coaches, consultants and professionals who are done scrolling and ready to start winning business from LinkedIn — without the cringe, the overwhelm, or the AI-generated nonsense. In just six episodes, Louise Brogan — LinkedIn expert, speaker, and author of Raise Your Visibility on LinkedIn — walks you through everything you need to go from LinkedIn-resistant to LinkedIn-ready. You'll learn how to build a profile that gets you found, grow a network full of the right people, create content without the fear, and build a simple system that keeps you showing up consistently. This is LinkedIn for real people. Practical, honest, and actually doable. 🎧 Binge all six episodes and then head to louisebbrogan.com/accelerator to find out how Louise can help you implement it all.Copyright 2026 LOUISE BROGAN Direction Economie Management et direction Marketing et ventes
Épisodes
  • From Hidden to Booked — Your LinkedIn Transformation Starts Now

    From Hidden to Booked — Your LinkedIn Transformation Starts Now
    Feb 26 2026

    This is it — the final episode of Let's Talk LinkedIn with Louise Brogan, and it's time to stop listening and start doing. In this episode Louise brings the whole series together, shares the story of Sarah — a leadership consultant who transformed her LinkedIn presence and started attracting ideal clients as a result — and makes the case for why implementation beats knowledge every single time.

    If you've listened to all six episodes and thought yes, I know I need to do this — this episode is your nudge, your roadmap, and your invitation to take the next step.

    What You'll Learn in This Episode
    1. Why knowing what to do on LinkedIn is not enough — and what actually moves the needle
    2. Sarah's story — from an eight-year-old profile to attracting ideal clients consistently
    3. How showing up as the leader in your space brings other people's audiences to you
    4. A full recap of everything covered across the six-episode series
    5. Why the people who get results from LinkedIn are not the most knowledgeable — they're the most consistent
    6. What the LinkedIn Accelerator includes and how it works
    7. Your final action — the one thing to do on LinkedIn today

    Sarah's Transformation — The Short Version

    Sarah is a leadership consultant who had been on LinkedIn for eight years. Her profile still listed her as a senior manager at a company she'd left years ago. Her about section read like a job application. She had under 500 connections, most of whom she barely knew.

    After joining the LinkedIn Accelerator:

    1. Her profile was completely rewritten to speak directly to her ideal clients
    2. She built a deliberate network of value — slowly, strategically, enjoyably
    3. She created a content plan and started showing up consistently
    4. Other leadership coaches began engaging with her content — bringing their audiences of potential clients directly to her
    5. She became the recognised voice in her space, with people watching, learning and eventually reaching out

    That is what consistent, strategic LinkedIn activity looks like in practice.

    Everything You Now Know
    1. ✅ Your LinkedIn profile is your foundation — make it work for you 24/7
    2. ✅ A network of value beats a large random network every time
    3. ✅ The silent majority are watching — your next client has already read your post
    4. ✅ The FAQ Framework — six questions, four subtopics, 12 weeks of content
    5. ✅ The COPE Method — one video, one hour, one month of content everywhere

    Your Final Action

    Go to your LinkedIn profile right now — not tomorrow — and look at your headline. Does it tell someone in five seconds exactly what you do and who you help? If the answer is no, change it today. That one update is your starting point. Everything else follows from there.

    Resources and Links Mentioned
    1. 🎓 Join the LinkedIn Accelerator Group Programme — louisebrogran.com/accelerator
    2. 📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes
    3. 📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training
    4. 🌐 Louise's website — louisebrogran.com
    5. 💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedIn

    Loved this series? Share it with a business owner, coach or consultant who needs to hear it. And come and find Louise on LinkedIn — she'd love to connect.
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    10 min
  • Your LinkedIn Profile is Losing You Business (Here's How to Fix It)

    Your LinkedIn Profile is Losing You Business (Here's How to Fix It)
    Feb 26 2026
    Your LinkedIn profile is working for you — or against you — every single day, even when you're not online. In this episode, Louise Brogan walks through every key section of your LinkedIn profile and explains exactly what it should say, why it matters, and how to make it do the heavy lifting of attracting your ideal clients.Think of your profile as the foundation of everything you do on LinkedIn. You can have the best content strategy in the world, but if someone clicks on your profile and doesn't immediately understand what you do and how you can help them — you've lost them. This episode fixes that.What You'll Learn in This EpisodeWhy your LinkedIn profile is your most important business asset on the platformWhat the introductory card is and what every element of it should doHow to choose the right profile photo and background imageWhy your headline needs your most important keywords at the very startWhat the featured section is and how to use it as your personal highlight reelThe three mistakes people make with their about section — and how to fix themWhy your experience section is a keyword goldmineHow to clean up your skills so you're found for the right thingsWhy recommendations are so powerful — and how they actually workWhether solopreneurs need a company page (spoiler: yes)Key Sections of Your LinkedIn ProfileIntroductory CardProfile photo — clean, clear, head and shoulders, recentBackground image — use Canva to create something that shows your website and what you do, or use a photo that demonstrates your workHeadline — lead with your most important keyword, not a clever taglineContact info — current business email and website URLFeatured SectionYour personal highlight reelAdd links, media, upcoming events or webinarsUse eye-catching thumbnailsSwap it out regularly to reflect what you're currently promotingAbout SectionWrite to your reader, not about yourselfStart with a question that makes your ideal client say yes, that's meEnd with a clear call to action — how to get in touch or work with youInclude a full URL (clickable on iPhone)Experience SectionUse keyword-rich descriptions for every roleThink about what your ideal clients are searching forAdd links to articles, websites and media under each roleSkillsRemove anything you don't want to be found forKeep only the skills relevant to your current businessRecommendationsMust be requested through LinkedIn — cannot be copied and pastedIncredibly powerful because they come directly from another person's profileRequest them from clients and collaborators you've worked withYour Action for This EpisodeGo to your LinkedIn profile right now and read your headline. Does it tell someone in five seconds exactly what you do and who you help? If not — change it today. That one update is your starting point.Resources and Links Mentioned🎓 Join the LinkedIn Accelerator Group Programme — louisebrogran.com/accelerator📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training🌐 Louise's website — louisebrogran.com💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedInAll six episodes are available now — hit follow and binge the whole series.
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    14 min
  • One Hour, One Month of Content — The COPE Method Explained

    One Hour, One Month of Content — The COPE Method Explained
    Feb 26 2026

    What if you could spend one hour creating content and have a whole month of LinkedIn posts — plus your newsletter, blog, and social media — taken care of? In episode four, Louise Brogan introduces the COPE Method: Create Once, Publish Everywhere. This is the content system Louise uses in her own business and teaches inside the LinkedIn Accelerator, and it's the reason she's never stuck staring at a blank screen wondering what to post.

    Louise walks through exactly how the COPE Method works, introduces the Lasagna Method for batching content across multiple topics, and explains why the people who learn to write and communicate as humans — using AI as a tool rather than a ghostwriter — will win on LinkedIn in the long run.

    What You'll Learn in This Episode
    1. What the COPE Method is and why it changes everything about content creation
    2. Why starting with video gives you the most repurposing options
    3. How to use Descript to extract transcripts from your videos
    4. How Louise uses Claude to generate 12 LinkedIn post ideas from one video transcript
    5. Why only 1-2% of LinkedIn users post anything — and what that means for you
    6. The Lasagna Method — how to batch content across multiple core topics
    7. Every way you can repurpose one piece of content across LinkedIn, your blog, newsletter, Instagram and YouTube
    8. The "You Not Me" content principle — and why it transforms engagement
    9. Why human writing will always win over pure AI-generated content

    The COPE Method — Step by Step
    1. Record one video addressing a key topic or client question
    2. Extract the transcript using a tool like Descript
    3. Use Claude to generate 12 possible post ideas from the transcript
    4. Repurpose across every channel:
    5. Transcript → blog post and newsletter
    6. Audio → podcast episode
    7. Short clips → LinkedIn video, Instagram Reels, YouTube Shorts
    8. Key quotes → graphics and carousel posts
    9. Repeat with your next core topic and layer using the Lasagna Method

    The Lasagna Method

    Think of each video as a layer of lasagna. Record five videos on five core topics — those are your five layers. Then cut across all five layers to create batched content where each post covers a different topic. Every week's content has variety, depth and consistency built in.

    Your Action for This Episode

    Record a video today addressing one key problem your clients have. Don't overthink it. Don't edit it. Just record it, extract the transcript, and see what you can create from it. That one video is the start of your entire content bank.

    Resources and Links Mentioned
    1. 🎓 Join the LinkedIn Accelerator Group Programme — louisebrogran.com/accelerator
    2. 🎬 Try Descript — louisebrogran.com/descript
    3. 📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes
    4. 📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training
    5. 🌐 Louise's website — louisebrogran.com
    6. 💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedIn

    All six episodes are available now — hit follow and binge the whole series.
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    11 min
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