What if you could spend one hour creating content and have a whole month of LinkedIn posts — plus your newsletter, blog, and social media — taken care of? In episode four, Louise Brogan introduces the COPE Method: Create Once, Publish Everywhere. This is the content system Louise uses in her own business and teaches inside the LinkedIn Accelerator, and it's the reason she's never stuck staring at a blank screen wondering what to post.

Louise walks through exactly how the COPE Method works, introduces the Lasagna Method for batching content across multiple topics, and explains why the people who learn to write and communicate as humans — using AI as a tool rather than a ghostwriter — will win on LinkedIn in the long run.

1. What the COPE Method is and why it changes everything about content creation
2. Why starting with video gives you the most repurposing options
3. How to use Descript to extract transcripts from your videos
4. How Louise uses Claude to generate 12 LinkedIn post ideas from one video transcript
5. Why only 1-2% of LinkedIn users post anything — and what that means for you
6. The Lasagna Method — how to batch content across multiple core topics
7. Every way you can repurpose one piece of content across LinkedIn, your blog, newsletter, Instagram and YouTube
8. The "You Not Me" content principle — and why it transforms engagement
9. Why human writing will always win over pure AI-generated content

1. Record one video addressing a key topic or client question
2. Extract the transcript using a tool like Descript
3. Use Claude to generate 12 possible post ideas from the transcript
4. Repurpose across every channel:
5. Transcript → blog post and newsletter
6. Audio → podcast episode
7. Short clips → LinkedIn video, Instagram Reels, YouTube Shorts
8. Key quotes → graphics and carousel posts
9. Repeat with your next core topic and layer using the Lasagna Method

Think of each video as a layer of lasagna. Record five videos on five core topics — those are your five layers. Then cut across all five layers to create batched content where each post covers a different topic. Every week's content has variety, depth and consistency built in.

Record a video today addressing one key problem your clients have. Don't overthink it. Don't edit it. Just record it, extract the transcript, and see what you can create from it. That one video is the start of your entire content bank.

1. 🎓 Join the LinkedIn Accelerator Group Programme — louisebrogran.com/accelerator
2. 🎬 Try Descript — louisebrogran.com/descript
3. 📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes
4. 📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training
5. 🌐 Louise's website — louisebrogran.com
6. 💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedIn

All six episodes are available now — hit follow and binge the whole series.