Couverture de Your LinkedIn Profile is Losing You Business (Here's How to Fix It)

Your LinkedIn Profile is Losing You Business (Here's How to Fix It)

Your LinkedIn Profile is Losing You Business (Here's How to Fix It)

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 Your LinkedIn profile is working for you — or against you — every single day, even when you're not online. In this episode, Louise Brogan walks through every key section of your LinkedIn profile and explains exactly what it should say, why it matters, and how to make it do the heavy lifting of attracting your ideal clients.Think of your profile as the foundation of everything you do on LinkedIn. You can have the best content strategy in the world, but if someone clicks on your profile and doesn't immediately understand what you do and how you can help them — you've lost them. This episode fixes that.What You'll Learn in This EpisodeWhy your LinkedIn profile is your most important business asset on the platformWhat the introductory card is and what every element of it should doHow to choose the right profile photo and background imageWhy your headline needs your most important keywords at the very startWhat the featured section is and how to use it as your personal highlight reelThe three mistakes people make with their about section — and how to fix themWhy your experience section is a keyword goldmineHow to clean up your skills so you're found for the right thingsWhy recommendations are so powerful — and how they actually workWhether solopreneurs need a company page (spoiler: yes)Key Sections of Your LinkedIn ProfileIntroductory CardProfile photo — clean, clear, head and shoulders, recentBackground image — use Canva to create something that shows your website and what you do, or use a photo that demonstrates your workHeadline — lead with your most important keyword, not a clever taglineContact info — current business email and website URLFeatured SectionYour personal highlight reelAdd links, media, upcoming events or webinarsUse eye-catching thumbnailsSwap it out regularly to reflect what you're currently promotingAbout SectionWrite to your reader, not about yourselfStart with a question that makes your ideal client say yes, that's meEnd with a clear call to action — how to get in touch or work with youInclude a full URL (clickable on iPhone)Experience SectionUse keyword-rich descriptions for every roleThink about what your ideal clients are searching forAdd links to articles, websites and media under each roleSkillsRemove anything you don't want to be found forKeep only the skills relevant to your current businessRecommendationsMust be requested through LinkedIn — cannot be copied and pastedIncredibly powerful because they come directly from another person's profileRequest them from clients and collaborators you've worked withYour Action for This EpisodeGo to your LinkedIn profile right now and read your headline. Does it tell someone in five seconds exactly what you do and who you help? If not — change it today. That one update is your starting point.Resources and Links Mentioned🎓 Join the LinkedIn Accelerator Group Programme — louisebrogran.com/accelerator📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training🌐 Louise's website — louisebrogran.com💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedInAll six episodes are available now — hit follow and binge the whole series.
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