In this episode of LBM Talks Social Media, host Sally Lacey sits down with Maddy Hayley, Marketing Manager at Ashby Lumber, to talk about the evolving role of authenticity in digital marketing for the lumber and building materials industry.

Maddy shares how Ashby Lumber has grown its digital presence by focusing on real people, real stories, and genuine connections with customers. Drawing on more than a decade of marketing experience—and an unconventional start managing social media for animal rescue organizations—she explains why authentic storytelling resonates more than polished campaigns.

Whether you're new to social media or looking to deepen your brand's connection with customers, this episode offers practical insights into what works today—and where digital marketing is headed.

Check out our sponsor: ProVia

What happens when a CEO treats credit management as a core business strategy?

In this episode of LBM Talks Credit, Thea Dudley speaks with Mike Craven of Red River Lumber about building a culture where credit, sales, and leadership work in alignment.

They discuss:
• Navigating volatile markets and cash flow challenges
• Holding customers accountable without sacrificing loyalty
• Weekly AR strategy meetings
• Credit limit adjustments during deflation
• The biggest risks facing LBM dealers in 2026

If you’re in the lumber and building materials industry and want to strengthen your credit approach, this episode delivers actionable insight from the top.

Don't forget to check out our sponsor, Nuvo!

In this episode of LBM Talk Social Media, Sally is joined by Nancy Wischmeier, Vice President of Hopson Lumber, a fourth-generation, family-owned LBM dealer serving Missouri communities since 1880.

Together they discuss why authentic, people-focused content is outperforming highly polished promotions, how consistent reels are strengthening trust with both contractors and homeowners, and what happens when a professional LBM business pushes its comfort zone and has a little fun. A key takeaway: credibility and creativity are not mutually exclusive — and when you prioritize relationships, meaningful engagement and measurable results follow.

If you’re ready to stop overthinking social media and start building trust through authentic content, this episode is for you.

Check out our sponsor, ProVia!