How Red River Lumber Built a Credit Culture That Wins
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How Red River Lumber Built a Credit Culture That Wins
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What happens when a CEO treats credit management as a core business strategy?
In this episode of LBM Talks Credit, Thea Dudley speaks with Mike Craven of Red River Lumber about building a culture where credit, sales, and leadership work in alignment.
They discuss:
• Navigating volatile markets and cash flow challenges
• Holding customers accountable without sacrificing loyalty
• Weekly AR strategy meetings
• Credit limit adjustments during deflation
• The biggest risks facing LBM dealers in 2026
If you’re in the lumber and building materials industry and want to strengthen your credit approach, this episode delivers actionable insight from the top.
Don't forget to check out our sponsor, Nuvo!
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