Reels, Relationships & Results: Hopson Lumber's Social Media Strategy
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Reels, Relationships & Results: Hopson Lumber's Social Media Strategy
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In this episode of LBM Talk Social Media, Sally is joined by Nancy Wischmeier, Vice President of Hopson Lumber, a fourth-generation, family-owned LBM dealer serving Missouri communities since 1880.
Together they discuss why authentic, people-focused content is outperforming highly polished promotions, how consistent reels are strengthening trust with both contractors and homeowners, and what happens when a professional LBM business pushes its comfort zone and has a little fun. A key takeaway: credibility and creativity are not mutually exclusive — and when you prioritize relationships, meaningful engagement and measurable results follow.
If you’re ready to stop overthinking social media and start building trust through authentic content, this episode is for you.
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