What if your personal brand is actually your strongest sales strategy?

In this episode of Just Make It Pretty, Sarah sits down with Amanda Sheehan, Director of Sales at Bloomfield Homes and creator of the Homegirl Huddle newsletter, to talk about why visibility, authenticity, and consistency matter more than ever for sales professionals.

Amanda shares her honest journey from resisting marketing to embracing it and how showing up imperfectly online helped her build trust, confidence, and real connection. Together, Sarah and Amanda unpack what personal branding actually means for salespeople and how thinking like a marketer can open doors without feeling self-promotional.

This conversation is especially relevant for sales leaders, marketers, and anyone in a traditional industry who knows they should be visible but isn’t sure where to start.

In this episode, we cover:

• Why so many salespeople resist personal branding (and what changes that mindset)

• How to show up online without feeling awkward or “salesy”

• The difference between marketing yourself and building genuine connection

• Common misconceptions about personal branding in sales

• How visibility can shift confidence, leadership presence, and team culture

• What leaders should consider when encouraging their teams to build a voice online

• One small, practical step you can take today to start building your brand

Connect with Amanda:

• Homegirl Huddle newsletter: https://www.linkedin.com/newsletters/home-girl-huddle-7292945602244435968/

• LinkedIn: https://www.linkedin.com/in/amanda-sheehan-tague/

In this episode of Just Make It Pretty, Sarah sits down with Morgan Lurz, President of Cannonball Moments for an honest conversation about stepping into leadership roles you never expected, especially as a woman in a male-dominated industry.

They talk about the moments that shape confidence, the internal work required to claim your seat at the table, and the courage it takes to redefine success on your own terms.

In this episode, we talk about:

• Career pivots and saying yes before you feel ready

• Learning to trust yourself in rooms where you once felt unqualified

• The role mentorship and perspective shifts play in growth

• Balancing leadership, ambition, and motherhood

• Why self-awareness and courage matter more than perfection

• How redefining success can change everything

Connect with Morgan:

Linkedin: https://www.linkedin.com/in/morgan-lurz-670579173/

Instagram: https://www.instagram.com/morg0127/

Website: https://cannonballmoments.com/

Email: morgan@cannonballmoments.com

When every builder says they offer “quality, service, andvalue,” how do you actually stand out?

In this episode of Just Make It Pretty, Sarah sits down with Mick Fabar, founder of Green Homes, to talk about what real differentiation looks like in an industry that’s been saying the same things for decades.

Mick shares how Green Homes is changing the conversationaround sustainability by making energy-efficient building simpler, more accessible, and more profitable for builders. From debunking the myth that green building is expensive or complicated to exploring why buyers are craving something genuinely different, this conversation challenges long-heldassumptions in homebuilding.

If you’re a builder, marketer, or industry leader who’s tired of blending in, this episode offers a practical mindset shift and a clearer path forward, one that proves homes can look good and do good.

In this episode, we cover:

• Why most builders struggle todifferentiate and what’s driving industry sameness
• The disconnect between what buyerssay they want and what builders deliver
• How Green Homes simplifiessustainability for builders and buyers
• Why energy efficiency doesn’t haveto mean higher costs or added complexity
• Where U.S. builders are missingmajor opportunities compared to global markets
• How marketing plays a criticalrole in helping buyers understand real value
• Leadership lessons from scaling aninnovative model in a traditional industry

Connect with Mick:

LinkedIn: https://www.linkedin.com/in/mickfabar/

Green Homes: https://ghbuildersusa.com/

Leadership is not about being fearless. It is about staying steady when everything around you feels loud and overwhelming. In this episode, Sarah talks with Jenna Skuza, VP of Sales and Marketing at M/I Homes Tennessee, about the emotional side of leadership that most people never see.

They explore how to stay grounded during moments of anxiety, how to lead with warmth and hospitality, and why emotional regulation shapes the way people experience us at work. This is a relatable, honest conversation for anyone navigating the pressure of leadership.

Connect with Jenna:
LinkedIn: https://www.linkedin.com/in/jenna-skuza/

In a world where buyers scroll past hundreds of homes beforeever speaking to a sales team, your online listing is your firstimpression. So how do you make that moment count?

In this episode, Sarah sits down with Marisa Kennerson,National Account Director of New Construction at Realtor.com, to talk about how builders can create listings that actually stop the scroll and motivate buyersto take action. From photo strategy to content gaps to data insights, Marisa brings years of national-level experience and breaks down what really separates high-performing listings from everything else in the market.

Whether you are a builder, marketer, or sales leader, thisconversation will help you rethink how you present your communities online and how small improvements can create big movement in buyer engagement.

In this episode, we cover:

· Why Listings Matter More Than Ever

· How to Build a Better Listing

· Smarter Targeting and Data Insights

PLUS Practical Takeaways

• The one thing builders should fix first
• Tools and resources to benchmark what “good” looks like
• How to refine your listing strategy even with limited time

Realtor.com Research:
https://www.realtor.com/research
Connect with Marisa:
 marisa.kennerson@realtor.com
https://www.linkedin.com/in/marisakennerson/

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Builders love beautiful renderings and polished virtualtours, but today’s buyers expect more than a pretty picture. They expect accuracy. They expect transparency. They expect confidence.

In this episode, Sarah talks with Conor Sedam, Director of Customer and Partner Marketing at Higharc, about the real gap between visuals and data in homebuilding. Most builders don’t realize how quickly static assets become outdated and how that disconnect can quietly erode trust, slow sales, and create friction along the buyer journey.

We cover:
• Why disconnected visuals lead to disappointed buyers
• How real-time pricing, options, and inventory data change the sales experience
• Ways connected data empowers sales teams to focus on relationships
• How visualization tools should evolve in the next 2 to 3 years
• The first step builders can take if they feel behind on digital innovation

Whether you are a builder, marketer, OSC, or industry leader, this episode unpacks the future of digital home sales and what buyers actually expect in 2025 and beyond.

Connect with Conor:
LinkedIn: https://www.linkedin.com/in/conor-sedam-053ba02/

Instagram: @conorseven

In this episode of Just Make It Pretty, Sarah Haynessits down with Sara Williams, Founder of Aras & Co, to talkabout the rise of fractional leadership, the role of AI in modern business, and what it really means to evolve with the industry instead of being left behind by it.

Sara shares her insights on why fractional roles are morethan a staffing trend, they’re a culture shift. Together, they explore how builders, marketers, and business leaders can combine high-level strategy with emerging technology to stay agile, relevant, and human in a rapidly changingmarket.

In this episode:
✨Why fractional leadership is reshaping how builders and brands operate
✨How to layer AI into your daily work without losing the human touch
✨What builders need to know about AI search, schema, and content visibility
✨The extremes of tech adoption — from ignoringit to going all in
✨How to lead with adaptability and curiosity in times of change

This episode isn’t just about leadership or technology, it’sabout the mindset shift every modern professional needs to navigate what’s next.

Connect with Sara:
LinkedIn: https://www.linkedin.com/in/sara-williams-sells/
Website: https://arasandco.com/

What if your biggest professional breakthrough doesn’t comefrom learning a new strategy, but from remembering your own self-worth?

In this episode of Just Make It Pretty, Sarah Haynes sits down with Brook Jennings, founder of Elevate, Actually, for a powerful conversation about the connection between confidence, mindset, and leadership.

Brook shares why performance isn’t about perfection, it’sabout presence. Together, they unpack what it means to lead and sell from authenticity, how to balance confidence with vulnerability, and why self-worth is the foundation for every kind of success.

💡 In this episode:
✨The hidden link between confidence and emotional regulation
✨How self-worth impacts the way we lead, sell, and show up for others
✨Why authenticity and structure aren’t opposites — they’re partners
✨Practical ways to shift from pressure to presence in leadership
✨How to move from performing to becoming

This episode is a must-listen for anyone who’s ever tiedtheir value to their results, and is ready to redefine what success really means.

Connect with Brook
Linkedin: https://www.linkedin.com/in/brookljennings/
Website: https://elevateactually.com/
Facebook: https://www.facebook.com/brook.jennings20