Episode 31: Beyond Pretty Pictures with Conor Sedam
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Builders love beautiful renderings and polished virtualtours, but today’s buyers expect more than a pretty picture. They expect accuracy. They expect transparency. They expect confidence.
In this episode, Sarah talks with Conor Sedam, Director of Customer and Partner Marketing at Higharc, about the real gap between visuals and data in homebuilding. Most builders don’t realize how quickly static assets become outdated and how that disconnect can quietly erode trust, slow sales, and create friction along the buyer journey.
We cover:
• Why disconnected visuals lead to disappointed buyers
• How real-time pricing, options, and inventory data change the sales experience
• Ways connected data empowers sales teams to focus on relationships
• How visualization tools should evolve in the next 2 to 3 years
• The first step builders can take if they feel behind on digital innovation
Whether you are a builder, marketer, OSC, or industry leader, this episode unpacks the future of digital home sales and what buyers actually expect in 2025 and beyond.
Connect with Conor:
LinkedIn: https://www.linkedin.com/in/conor-sedam-053ba02/
Instagram: @conorseven
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