“Return on time is going to become the new competitive advantage.”

Giles Cattle knows a thing or two about creating experiences. With nearly 30 years spent delivering, producing and shaping experiences for some of the world's biggest brands, he's seen the industry evolve from every angle, and has plenty to say on where it's heading next.

In this episode, the Chief Growth Officer at award-winning brand experience agency Strata shares his thoughts on the future of experiential marketing, changing audience expectations, and why the brands that win tomorrow will be those that create genuine value, not simply demand attention.

From helping automotive brands launch into new markets to inspiring Games Makers at London 2012, Giles has spent decades at the intersection of creativity, strategy and experience. In this conversation, he explores the trends, opportunities and mindset shifts he believes will define the next era of brand experience.

Don't just listen to the episode, put it into practice. Access Giles' exclusive framework to understand how the most effective experiences create value, build trust and keep audiences coming back for more.

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In a world where every investment is under scrutiny, how can event professionals truly demonstrate impact? Chloe Richardson joins us to unpack event measurement, event ROI, stakeholder expectations and the metrics that matter most. Discover how a smarter approach to data can help turn great events and experiential marketing programmes into business-critical assets.

Chloe is a freelance event consultant and Head of Content at Event Leaders Exchange. With more than 17 years of global events experience, she works with organisations to build measurement-driven event strategies and prove the value of experiences beyond the moment itself.

Whether you're responsible for events, experiential marketing, brand experience, customer engagement or event strategy, this episode provides practical insights into measuring success and demonstrating commercial impact.

Want to dive deeper? Visit the Inside Experience Insider Resource Library to access Chloe's exclusive measurement framework, key takeaways and practical resources from this episode, plus future insights from industry experts shaping the future of experiences.

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What makes an experience truly unforgettable? Inside Experience is on a mission to find out.

We speak with leaders across events, experiential marketing, brand and customer experience to uncover the ideas, behaviours and strategies shaping the future of the industry. From event design and strategy to human behaviour, measurement, creativity and commercial impact, each episode explores what it takes to create experiences that people remember and businesses value.

Expect honest conversations, fresh perspectives and practical insights designed for marketers, event leaders and brands looking to turn experiences into measurable impact.

To unlock practical frameworks, tools and insights from every episode, explore our Insider Resource Library. You'll get access to exclusive content, plus the latest episodes and frameworks delivered straight to your inbox each month.

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