“Return on time is going to become the new competitive advantage.”

Giles Cattle knows a thing or two about creating experiences. With nearly 30 years spent delivering, producing and shaping experiences for some of the world's biggest brands, he's seen the industry evolve from every angle, and has plenty to say on where it's heading next.

In this episode, the Chief Growth Officer at award-winning brand experience agency Strata shares his thoughts on the future of experiential marketing, changing audience expectations, and why the brands that win tomorrow will be those that create genuine value, not simply demand attention.

From helping automotive brands launch into new markets to inspiring Games Makers at London 2012, Giles has spent decades at the intersection of creativity, strategy and experience. In this conversation, he explores the trends, opportunities and mindset shifts he believes will define the next era of brand experience.

Don't just listen to the episode, put it into practice. Access Giles' exclusive framework to understand how the most effective experiences create value, build trust and keep audiences coming back for more.

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