Episode 369 hosts Nicky Tzimas (Nurse Practitioner from Melbourne, Australia)

In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine.

With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field.

00:00 Introduction
00:41 IA Community App Update
02:09 Meet Our Special Guest: Nicky Tzimas
04:49 NP Pathway Basics
06:17 Costs Hours Advanced Practice
07:52 AHPRA Delay And Reversal
09:47 Appeal To VCAT
11:04 Why Aesthetics Was Dismissed
12:35 Why Become An NP
14:54 Withheld Endorsement Evidence
18:35 Emotional Toll And Impact
20:15 Taking On The Regulator
22:38 Aesthetics Under Fire
23:31 Taking On Regulators
24:25 Winning The Tribunal
25:42 University Gatekeeping
28:57 Landmark Case Impact
30:41 Rebuilding Confidence
31:40 Staying Compliant
32:51 Costs And Legal Preparation
34:02 Life As A Nurse Practitioner
35:46 Mental Health In Consults
37:35 Thanks And Next Steps
38:41 Wrap Up

VISIT OUR WEBSITE

DOWNLOAD OUR NEW APP IA COMMUNITY:

• APPLE DEVICES
• ANDROID DEVICES

THEN ACTIVATE YOUR FREE 30 DAY TRIAL (after you've downloaded the app and signed up for free):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)

In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI.

We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries.

00:00 Introduction
01:51 Meet Our Returning Special Guest Rick O'Neill
02:58 RISE Summit Highlights
05:00 What Changed Since Last Time
06:19 Google AI Overviews Impact
13:56 AI Accuracy And Patient Plans
17:45 Google Vs ChatGPT Usage
20:38 New Search Results Layout
24:07 How To Win In AI Search
31:39 Original Content And E-E-A-T
33:13 Reviews And Aussie Rules
34:41 Compliant Content Strategy
36:10 Mining Your Patient List
36:54 Events That Fuel Marketing
39:22 Webinars That Prequalify
41:33 AI CRM And Chat Agents
43:12 Competition And Speed To Lead
53:47 Luxury Positioning Not Commodities
57:32 Avoiding AI Content Slop
01:00:36 Three Actions To Take Today
01:03:28 Future Of Humans And Agents
01:05:54 Services, Resources And Wrap Up

ALL OUR LINKS & CONTACT INFORMATION

JOIN OUR WHATSAPP COMMUNITY

DOWNLOAD OUR APP IA COMMUNITY:

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Episode 367 showcases our hosts Dr Jake Sloane & David Segal.

In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide.

We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused marketing. We also share practical ways to improve the clinic experience, strengthen post-care, use automation effectively, and build a brand that feels authentic and consistent.

00:00 Introduction
01:25 Are You A Commodity?
04:53 Brand Over Products
07:17 Skills Not Mls
10:38 Product Marketing Caveats
11:40 IA Community App Break
13:16 Lovemarks And Patient Avatar
21:54 Audit The Patient Journey
25:19 Clinic Experience Fixes
27:59 Front Desk Brand Impact
28:30 Staffing Challenges
29:16 Branding Done Right
32:15 Consultation Wins Trust
34:44 Post Care Touchpoints
37:04 Texts Over Emails
38:03 Social Media Without Products
39:41 Build Slowly, Stay Authentic
41:46 Social Media Vs Word Of Mouth
44:44 Audit Your Patient Journey
46:08 Map Workflow Automations
47:01 Steal From Great Brands
49:45 Wrap Up And Community

ALL OUR LINKS & CONTACT INFORMATION

JOIN OUR WHATSAPP COMMUNITY

DOWNLOAD OUR APP IA COMMUNITY:

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Episode 366 hosts Lisa Price (Founder and Director of Jade Cosmetic Clinic)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 24 we discuss Lisa's 21-year journey building Jade Cosmetic Clinic. We learn how she moved into aesthetics after a career in midwifery to opening her first clinic in Cairns - then eventually expanding to two and then three clinics. Lisa shares the brutal realities of growing an aesthetics business, including the challenges of staffing, scaling, theft and deciding to closing one of her locations. We also talk about leadership, knowing your numbers, getting the right business support, and how marketing and patient acquisition have changed over the years. Lisa opens up about the personal side of running a business, including family, boundaries and planning for the future.

00:00 Introduction
00:58 Meet Our Special Guest: Lisa Price
02:28 Podcast App Chat Feature
03:19 From Midwife To Aesthetics
07:06 Opening Her First Cairns Clinic
08:19 Early Clients And Privacy
10:39 Learning Injectables Safely
13:16 Business Basics And Mentors
15:21 Scaling Up And Staff Risks
17:59 Closing A Clinic Location
20:32 Staffing Challenges And Leadership
22:33 How Business Changes You
26:29 Managing Younger Staff
28:35 Coaching Benchmarks
29:35 Boss Vs Friend
30:33 Management Style Tips
32:41 Building A Client Base
34:50 Social Media Limits
35:57 Regulator Raid Story
40:59 Aftermath And Rights
43:02 Biggest Business Lessons
44:39 Family And Boundaries
47:20 Exit And Succession Plan
48:39 Choosing A Business Coach
50:48 Start Again Advice
52:51 Final Thanks And Community

ALL OUR LINKS & CONTACT INFORMATION

RSVP FOR OUR FREE WEBINAR WITH DR LONNY GREEN

DOWNLOAD OUR APP IA COMMUNITY:

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

THEN TRY A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Episode 365 hosts Dr Steven Harris (Cosmetic Physician from London, UK)

In this episode, we discuss the growing use of the term "regenerative aesthetics" and what regeneration actually means from a scientific perspective. Steven challenges the terms "collagen stimulation", "biostimulation" and the claims made about common treatments including polynucleotides and exosomes.

We also discuss industry hype, conference sponsorship, his concept of "collective drift", the importance of independent research, accurate before-and-after photography and what better research should look like.

00:00 Introduction
01:17 Meet Our Special Guest: Dr Steven Harris
04:56 Conference Sponsorship Debate
08:59 Defining Regenerative Medicine
11:03 App Plug And Live Chat
12:04 Collagen Vs Regeneration
16:06 Who Fuels The Hype?
18:59 Hierarchy Of Hype Breakdown
21:43 Evidence Quality And Clinic Choices
24:34 Hyalase Analogy And Evidence Bar
29:20 Collective Drift And Anecdotes
30:42 Rejuran Evidence Problems
31:28 Commerce Vs Science
33:31 Exosomes And PN Risks
35:20 Consent And Placebo
37:45 Bad Before And After Photos
41:01 What Studies Are Needed
45:33 Brand Loyalty And Discounts
50:08 Patients Requesting Brands
55:30 Rethinking Regenerative Aesthetics
56:33 Ultrasound Filler Research
58:33 Wrap Up And Call To Action
59:40 Community App Outro

RSVP for our 2nd Unfiltered LIVE with Dr Lonny Green

DOWNLOAD OUR NEW APP IA COMMUNITY TO JOIN OUR NEW IA PODCAST CHAT :

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

ACTIVATE YOUR FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and created a profile):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Episode 364 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.



In Chapter 19 we delve into five topics:

1. The growing influence of private equity in aesthetics and what Obagi Medical's sale could mean for clinics
2. Allergan's "Undetectable Era" and the evolving definition of natural-looking results
3. Patient education and clinical photography
4. Counterfeit toxin concerns and patient safety following an FDA warning letter
5. AI-accelerated longevity research and what emerging technology could mean for the future of aesthetics

00:00 Introduction
01:28 IA Community Explained
04:08 Obagi Sold To PE
05:42 Private Equity Pros And Cons
14:44 Clinic Stocking Concerns
16:40 Allergan And The Natural Look
19:27 What Natural Really Means
21:46 Patient Education Basics
22:15 Biostimulators Vs Fillers
23:13 Consultation Photos That Sell
24:17 FDA Toxin Warning Letter
26:33 Counterfeit Product Risks
28:28 How Patients Verify Safety
30:05 David Sinclair And Longevity
32:29 AI Accelerating Research
38:30 What It Means For Aesthetics
41:09 Would You Take It?
41:41 Live Event And Wrap Up

DOWNLOAD OUR NEW APP IA COMMUNITY:

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

Our free content includes:

• Inside Aesthetics podcast - listen to or watch every episode inside the app
• Conference Diary - browse every major event and booking links
• Aesthetic News - keep up to date with the latest stories
• Invites to our live stream events - RSVP for our 2nd Unfiltered LIVE with Dr Lonny Green

THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS

Episode 363 showcases our hosts Dr Jake Sloane & David Segal.

In this episode, we dive into the business side of the consultation and why communication, rapport and trust are such a big part of what we do in aesthetic practice.

We talk about some of the practical ways we build rapport with patients, adapting our communication to different personalities, and understanding the different "currencies of trust" that influence how patients make decisions. We get into:

• Setting the agenda early
• The use clinical photography to educate patients
• Talking through treatment plans and budgets
• Managing toxin dosing expectations
• Running better clinical reviews
• The rebooking process
• The idea of a "reset consultation" for long-term patients
• How to handle common objections and treatment requests driven by social media
• Some of the challenges that come with anxious patients.
• Critiquing own consultation skills by recording them

00:00 Introduction
01:24 The Business of Consultation
02:59 Want-Based Medicine
05:31 The Communication X Factor
10:13 Trust, Rapport and "Vibes"
13:49 The FACE Rapport Framework
15:30 Adapting to Different Patient Styles
17:43 Currencies of Trust
20:51 Setting the Consult Agenda
23:37 Photography Over Mirrors
26:37 Treatment Plans and Budget
29:44 Treating the Whole Picture
30:45 Highlighting Individual Beauty
31:30 Positive Patient Framing
32:17 Setting Realistic Expectations
32:58 Toxin Dosing Expectations
34:47 The Clinical Review
37:42 Rebooking and Next Steps
40:21 Toxin Wear-Off Education
41:15 The Reset Consultation
43:26 Self-Critique and Reviewing Consultations
46:13 Handling Common Objections
48:59 Managing TikTok Treatment Requests
51:35 Managing Anxious Patients
53:42 Team Consistency and Trust
55:36 Marginal Gains
56:47 Outro

CLICK HERE TO REGISTER FOR UNFILTERED LIVE #2 WITH DR LONNY GREEN

DOWNLOAD OUR NEW APP IA COMMUNITY:

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS