In this episode of Ink Differently, we explore how adding VersiFlex™ can open new opportunities in the personalized products market. Host sits down with Vik Patel, Founder and CEO of Craft Express, to talk about what it really takes to successfully expand your product offerings.

Vik shares practical insights from his experience working with makers and product businesses across the industry. We discuss how to evaluate ROI when adding new equipment or product lines, how to decide what products are worth selling, and what successful personalized product sellers are doing differently right now.

Whether you’re considering adding VersiFlex to your workflow or looking for ways to grow your customization business, this conversation is packed with actionable tips and real-world advice.

If you’re ready to expand your offerings and think differently about your business, this episode is for you.

In the final episode of Season 2 of Ink Differently, the Sawgrass team reflects on a milestone year and celebrates the biggest moments of 2025. Tune in as they highlight the launch of VersiFlex and the official transition to the MySawgrass design tool and Sawgrass Print Utility—innovations designed to make creating and printing even easier. Plus, get an exciting preview of what’s ahead as the team shares what they’re looking forward to in 2026.

In this special Holiday episode of Ink Differently, we take a walk down memory lane with members of the Sawgrass team as they discuss their favorite moments and traditions.