Why does your podcast spike when a big-name guest appears—but crash right back down the next week?

If you’ve been chasing big-name guests hoping they’ll bring new listeners, you’re relying on the most unstable growth lever in B2B podcasting.

You’re creating valuable episodes, but you’re missing the strategic thread that actually attracts, engages, and retains decision-makers. This episode breaks down the real reason guest-driven growth flatlines and what to do instead.

By listening, you’ll discover:

1. Why big-name guests fail to create long-term audience growth—and what your analytics aren’t telling you.
2. How to steer interviews so every guest aligns with your strategic topic, not the other way around.
3. The counterintuitive shift that can grow your show faster than landing any celebrity founder.

If you’re ready to build a podcast that grows consistently without relying on chasing big-name guests, listen to this episode now and learn how to build a demand-based content strategy that actually moves the needle.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: admin@getmorelisteners.com

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

Does your B2B podcast feel invisible—despite your best interviews, expert guests, and “actionable” insights?

Here’s the truth: those things aren’t unique. Every business podcast claims them. The real reason your show isn’t gaining traction is that it lacks a USP—a Unique Selling Point that makes your podcast objectively different in a crowded market. In this episode, you’ll discover why “good content” isn’t enough and how to engineer a clear USP that attracts ideal listeners and accelerates podcast growth.

By listening, you’ll learn:

1. The 9 things most podcasters think are their USP—but aren’t.
2. The 3-part equation to design your own USP: Weekly Output + Specific Targeting × Unique Concept.
3. How to stand out instantly and turn your B2B podcast into a predictable lead-generation asset.

If you’re serious about faster podcast growth, listen now to learn how to craft a USP that makes your B2B podcast impossible to ignore.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: admin@getmorelisteners.com

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

Are your podcast episodes losing nearly half your listeners before they even hear your best content?

You’re not alone. Most B2B podcasts lose up to 40% of listeners in the first 2–3 minutes and the culprits are almost always avoidable intro and outro mistakes. This episode walks you through the exact fixes to increase retention, engagement, and lead generation.

In this episode, you’ll learn:

• Why starting with ads or long guest bios is repelling decision makers
• The “Three Benefit Framework” to hook listeners in the first 90 seconds
• How to end every episode with a single, powerful CTA that drives results

Listen now to learn how to restructure your intro and outro so your B2B podcast converts listeners into leads not lost opportunities.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: admin@getmorelisteners.com

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

Is your B2B podcast stuck in one-way broadcasting mode—with no real listener interaction, referrals, or inbound leads?

You might be missing the community element. And in B2B podcasting, that’s not optional...it’s essential. Community doesn’t just boost engagement. It accelerates pipeline, cements authority, and builds trust that converts.

In this episode, you’ll learn exactly how to go from passive listeners to an active community that grows with you and buys from you.

You’ll discover:

• 3 warning signs your B2B podcast lacks community and why that’s quietly killing your authority
• The simple feedback loop that turns listeners into advocates (and clients)
• Why LinkedIn groups beat email lists for B2B engagement and the 10-minute weekly routine that builds loyalty

Listen now to learn how to transform your B2B podcast into a high-leverage community that fuels authority, referrals, and revenue.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: admin@getmorelisteners.com

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

Is your B2B podcast stagnant in engagement, leads, or client conversations?

You might be missing a critical piece of the podcast growth puzzle: community. Most B2B podcasts are stuck in content-only mode...publishing solid episodes, but building no real connection with their audience. That’s a massive missed opportunity.

In this episode, you’ll learn how to turn passive listeners into active community members who engage, refer others, and become qualified leads.

Here’s what you’ll take away:

• 3 clear signs your B2B podcast lacks community and how that kills growth
• Proven tactics to start building engagement, even with a small listener base
• How to turn community interactions into lead-generating feedback loops

Listen now to learn how building community can unlock faster, more sustainable podcast growth for your B2B brand.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: admin@getmorelisteners.com

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

Does your podcast actually give listeners a reason to listen RIGHT NOW?

You could be making one of the most common (but invisible) mistakes in podcast growth: a complete lack of urgency. And it’s killing your lead generation before your content even has a chance to convert.

In this episode, we break down the hidden delivery issues that cause 40% of listeners to bounce in the first three minutes—and the exact, tactical fixes to hook, hold, and convert your audience.

Here’s what you’ll take away:

• The 60-second pacing shift that keeps decision makers listening past your intro
• How to use time-sensitive, “newsjacking” content to drive urgency and podcast growth
• The incentive-based CTA framework that turns passive listeners into qualified leads

Listen now to learn how urgency—done right—can transform your B2B podcast into a lead generation engine.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: admin@getmorelisteners.com

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

Is your B2B podcast packed with valuable content but still struggling to generate leads?

It’s not just bad luck—or the algorithm. Most B2B podcasts fail because they’re missing one or more of seven foundational elements that drive true podcast growth and lead generation.

In this episode, you’ll uncover the exact reasons your show might be stuck at mediocre results and what to fix first to start seeing real business impact.

Here’s what you’ll learn:

• Why your podcast lacks commercial urgency—and the content shift that changes everything
• How promoting on social media can actually repel qualified leads (and what to do instead)
• The 7 essential factors that separate podcasts generating 10+ sales calls/month from those stuck at zero

Listen now to learn how to transform your B2B podcast into a lead-gen engine that drives real authority and revenue.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: admin@getmorelisteners.com

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.

Are you pouring time into your B2B podcast but not seeing real lead generation results?

You’re not alone—and it’s not your fault. Most B2B podcasters are following advice built for influencers, not businesses. In this kickoff episode of How to Grow a B2B Podcast, we reveal why most shows stall out and exactly what to fix if you want real, scalable podcast growth.

You’ll learn the critical (and often ignored) foundations of a lead-generating B2B podcast, so you can stop posting random LinkedIn clips and start converting listeners into strategy calls.

Listen now to learn how to transform your B2B podcast into a true lead generation engine.

New episodes every Monday, Wednesday & Friday.

More From Get More Listeners:

Click here and grab your free podcast audit.  It's completely customized to you and your show.

Or visit: https://getmorelisteners.com/b2baudit

View client results & case studies

Contact: admin@getmorelisteners.com

This business podcast helps b2b founders, consultants, service providers, agency owners, saas founders, fractional CMOs, marketing leaders, and b2b leaders overcome low engagement, poor discoverability, no ROI, lack of leads, podcast plateau, podcast stagnation, bad positioning, no visibility, no conversion, inconsistent results, slow growth, and referral dependence by diving deep into podcast strategy, podcast marketing, podcast SEO, content marketing, inbound marketing, outbound, b2b marketing, demand generation, account based marketing, lead generation, pipeline generation, sales enablement, growth strategy, content repurposing, content strategy, and brand positioning, while offering insights on how to generate leads, scale authority, get clients, book calls, convert listeners, build trust, grow audience, increase downloads, rank higher, increase visibility, monetize podcast, systemize growth, grow faster, and ultimately create a predictable pipeline through expert positioning, thought leadership, industry authority, and strategic SEO for sustainable business growth and b2b growth.