Épisodes

  • How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical

    How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical
    Jul 14 2026
    Bringing a breakthrough medical device to market takes more than strong science. It requires trust, education, evidence, and a clear understanding of how patients and physicians make decisions. In this episode of Healthcare Marketing Executive, Ankit Shah, Vice President of Marketing at SetPoint Medical, discusses what it takes to commercialize innovative medical technologies in today's complex healthcare environment. Drawing on his experience in medtech, commercialization, portfolio strategy, physician education, and product launches, Ankit shares how companies can turn promising innovations into meaningful adoption. The conversation highlights the importance of building credibility with clinicians, educating stakeholders about new categories of care, and developing messaging that supports market growth. Ankit also explores SetPoint Medical's work in neuroimmune modulation and how device-based therapies are creating new possibilities for patients with chronic autoimmune conditions. Tune in to this episode to learn how medtech leaders can bring new solutions to market by combining clinical evidence, strategic communication, and a deep understanding of the customer journey. Resources: Follow and connect with Ankit Shah on LinkedIn. Follow SetPoint Medical on LinkedIn and visit their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    21 min
  • Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media

    Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media
    Jul 7 2026
    Healthcare marketing is not just about visibility. It is about trust, language, timing, and understanding the realities of the people receiving the message. In this episode of Healthcare Marketing Executive, Kate Karlsson, Founder and CEO of Systole Media, explains why healthcare marketing requires a fundamentally different approach than marketing in other industries. Drawing on her experience as both an ICU nurse and healthcare communications leader, she shares why understanding clinicians, patients, and the realities of care is essential for building credibility and creating messages that resonate. Kate also discusses why PR success should be measured by reaching the right audience with the right message, not just by impressions or clicks. The conversation also explores the value of involving end users in product development, using authentic clinician language, and elevating nurses' voices through her Nurses to the Mic initiative. Tune in to this episode to learn how healthcare marketers can build trust by speaking the right language, listening to end users, and communicating with more honesty and intention. Resources: Follow and connect with Kate Karlsson on LinkedIn. Follow Systole Media on LinkedIn and visit their website. Learn more about Nurses to the Mic here! Visit the Healthcare Marketing Executive website! Follow Outcomes Rocket on LinkedIn and explore their website.
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    14 min
  • How TikTok Is Becoming Healthcare’s Digital Front Door with Manuel Hoyer, Head of Industry for Health and Wellness at TikTok

    How TikTok Is Becoming Healthcare’s Digital Front Door with Manuel Hoyer, Head of Industry for Health and Wellness at TikTok
    Oct 20 2026
    TikTok is changing how people discover, understand, and act on health information by making healthcare conversations more accessible, relatable, and community-driven. In this episode, Manuel Hoyer, Head of Industry for Health and Wellness at TikTok, discusses how the platform is helping healthcare brands reach people in a more human way. He explains why healthcare marketing should focus on people rather than B2B or B2C labels, how TikTok can serve as a digital front door to care, and why trusted voices, community engagement, and education are essential to building confidence. The conversation also explores TikTok’s approach to safety, equity, and scalability, as well as how brands can move audiences from discovery to action. Manuel also discusses why the language of health is becoming more cultural, conversational, and personal. Tune in to learn how healthcare brands can use TikTok to create trust, reduce friction, and help people take the next step in their health journey! Resources: Connect with and follow Manuel Hoyer on LinkedIn. Follow TikTok on LinkedIn and explore its platform. Learn more about TikTok’s role in health conversations through this HLTH session.
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    19 min
  • Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG

    Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG
    Jun 30 2026
    The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns. In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and healthcare. Aaron shares how regulatory maturity, first-party data, and better measurement are helping organizations improve marketing performance while staying compliant. He explains how medtech companies can go beyond basic analytics and third-party data by focusing on key moments in the patient or user journey, like new customer sign-ups, patient appointments, and lifetime value. Aaron also talks about how building long-term trust with clients leads to better data, deeper insights, and stronger business results. Tune in and learn how medtech marketers can use first-party data, strategy, and measurement to drive better performance in a privacy-first world! Resources: Connect with Aaron Burnett on LinkedIn Follow Wheelhouse DMG on LinkedIn and explore their website Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    13 min
  • Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners

    Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners
    Jun 16 2026
    The future of healthcare marketing is not just about reaching the right audience. It is about earning trust through better stories, cleaner data, and smarter use of AI. In this episode, Craig Cook, Chief Marketing Officer of Business Solution Partners, joins Saul live from DeviceTalks Boston to discuss how BSP helps medtech, biopharma, and biotech companies manage quality, traceability, compliance, and operations through NetSuite-based solutions. Craig shares how healthcare and life sciences companies are becoming more comfortable with cloud platforms, why customer storytelling is becoming a powerful marketing advantage, and how creative campaigns can help brands stand out in a crowded market. He also explains why AI readiness starts with clean, reliable data, not just new tools. From using customer testimonials more meaningfully to finding practical AI efficiencies in everyday sales and marketing workflows, Craig offers a grounded look at how marketers can embrace change without losing sight of trust, creativity, and customer experience. Tune in and learn how healthcare marketers can use storytelling, cloud solutions, and AI-ready systems to build stronger trust and better growth! Resources: Follow and connect with Craig Cook on LinkedIn. Follow Business Solutions Partners on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    12 min
  • Why Personality May Be Your Strongest Marketing Advantage with Jakub Grajcar, Head of Marketing at Talkie.ai

    Why Personality May Be Your Strongest Marketing Advantage with Jakub Grajcar, Head of Marketing at Talkie.ai
    May 19 2026
    In healthcare marketing, the brands that stand out are the ones that still feel human. In this episode, Jakub Grajcar, Head of Marketing at Talkie.ai, shares why personality, connection, and authenticity matter more than ever in an AI-driven world. He talks about his journey from software and agency work into healthcare marketing, how Talkie.ai is helping medical practices reduce front-desk overload with AI medical receptionists, and why marketers need to balance new tools with real human communication. Jakub also discusses the growing expectation for marketers to do more with less, the importance of upskilling with AI instead of resisting it, and how podcasts and conferences can open doors in relationship-driven healthcare markets. Tune in and learn how to stay human, adaptable, and effective as healthcare marketing continues to evolve. Resources: Follow and connect with Jakub Grajkar on LinkedIn. Learn more about Talkie.ai on LinkedIn and their website. Listen to the Scaling Practice Management podcast here. Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    18 min
  • How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group

    How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group
    May 5 2026
    Healthcare marketing is no longer just about rankings and traffic. It is about making your brand understandable to both people and AI. In this episode, Bryan Cush, Co-Founder and President of Tidal Health Group, discusses why structured data and schema are critical in an era of chat-based search, AI agents, and more informed healthcare consumers. He shares how his personal experience managing his mother’s chronic conditions drew him into healthcare marketing. Bryan explains how his team helps provider groups organize information to improve discoverability, build trust, and drive conversions. He also explores why healthcare brands must move beyond traditional SEO and how better data structure connects marketing more directly to revenue and operational performance. Tune in and learn how healthcare organizations can stay visible, relevant, and conversion-ready in an AI-first search environment. Resources Follow and connect with Bryan Cush on LinkedIn. Follow Tidal Health Group on LinkedIn and explore their website here.
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    14 min
  • How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring

    How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring
    Apr 21 2026
    Healthcare marketing is most effective when it stays grounded in patient impact, embraces change thoughtfully, and turns complex data into something clinicians can actually use. In this episode, Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring, shares how her journey from higher education and financial services led her into healthcare marketing with a deeper sense of purpose. She explores Medtronic’s expanding role in digital health, including connected monitoring, remote patient platforms, and the use of clinical data to enable more personalized care and reduce strain on care teams. Grace also discusses what healthcare marketers need today: staying grounded amid uncertainty, balancing innovation with audience readiness, and using AI responsibly. She emphasizes the importance of inclusive data, practical AI applications, and close collaboration with clinicians to drive adoption. Tune in and learn how to stay grounded, market emerging technology more effectively, and keep patients at the center of healthcare innovation. Resources: Follow and connect with Grace Anderson on LinkedIn. Learn more about Medtronic Acute Care & Monitoring on LinkedIn and their website.
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    18 min