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Healthcare Marketing Executive

Healthcare Marketing Executive

De : Alexis Anderson & Saul Marquez
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 Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Economie Marketing et ventes
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  • How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic

    How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic
    Apr 21 2026
    Healthcare marketing is most effective when it stays grounded in patient impact, embraces change thoughtfully, and turns complex data into something clinicians can actually use. In this episode, Grace Anderson, Principal Product Marketing Manager at Medtronic, shares how her journey from higher education and financial services led her into healthcare marketing with a deeper sense of purpose. She explores Medtronic’s expanding role in digital health, including connected monitoring, remote patient platforms, and the use of clinical data to enable more personalized care and reduce strain on care teams. Grace also discusses what healthcare marketers need today: staying grounded amid uncertainty, balancing innovation with audience readiness, and using AI responsibly. She emphasizes the importance of inclusive data, practical AI applications, and close collaboration with clinicians to drive adoption. Tune in and learn how to stay grounded, market emerging technology more effectively, and keep patients at the center of healthcare innovation. Resources: Follow and connect with Grace Anderson on LinkedIn. Learn more about Medtronic on LinkedIn and their website.
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    18 min
  • How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk

    How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk
    Apr 7 2026
    Healthcare companies waste enormous time chasing the wrong opportunities, and AI can change that only if it is built specifically for the realities of healthcare commercialization. In this episode, Bruce Brandes, Board Chairman of WhaleHawk, discusses why healthcare sales teams often spend too much time pursuing deals that were never likely to close in the first place. He explains how WhaleHawk was created to help organizations better understand where to focus, when to engage, and how to earn trust through more relevant, data-informed outreach. Bruce also shares why generic large language models fall short in healthcare, how healthcare-specific market signals and company best practices can improve consistency across teams, and why the goal is not to add another tool but to simplify the workflow sales teams already use. Tune in and learn how healthcare organizations can use AI more strategically to reduce wasted effort and improve commercialization success! Resources: Connect with and follow Bruce Brandes on LinkedIn. Follow WhaleHawk on LinkedIn and visit their website.
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    12 min
  • How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community

    How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community
    Mar 3 2026
    Marketing in healthcare works best when you build trust, prove impact, and stay flexible instead of betting on long-range plans. In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supported publication shares practical stories, trends, and best practices across healthcare marketing through articles, videos, and interviews. He describes why he attends dozens of conferences and produces fast, useful recaps, ranging from clear “what mattered” summaries to opinionated “best of show” rankings. Colin highlights a growing trend of providers partnering with local, topic-specific influencers to co-create trusted, low-cost community content, and why live conversations are becoming more credible as AI-generated content saturates the market. He also argues that marketing needs a stronger executive voice by tying insights to ROI and outlines a 2–3 year planning approach grounded in experimentation, measurement, and smart trade-offs. Tune in and learn how to build a trust-first, test-and-iterate marketing playbook that keeps pace with healthcare and AI. Resources: Follow and connect with Colin Hung on LinkedIn. Learn more about Swaay.Health Marketing Community on LinkedIn and their website. Follow Healthcare IT Today on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    23 min
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