In this episode of The Clerics of Marketing, Adam and Brian are finally back together in the studio and they jump right into the real work behind effective social media for home service businesses. After a fun opener about early mornings, noise canceling headphones, and a full blown NF rap session, the guys shift into a practical, step by step breakdown of how to build a social strategy that actually performs.

They walk through how to review the last 30 to 90 days of your content, what metrics matter, and why view counts alone do not tell the real story. Adam and Brian explain how to compare posts, identify what is working, cut what is not, and study the details that drive engagement and conversions. They also show how platforms differ, why TikTok and LinkedIn may outperform Facebook in certain trades, and why chasing virality is a trap that often leads nowhere.

The episode also gives a full behind the scenes look at The Marketing Clerics internal process. You will hear how the team analyzes insights, collaborates with clients, drafts content, designs graphics, runs quality checks, and schedules posts based on data driven timing. The conversation highlights why custom content beats cookie cutter templates and how a consistent strategy keeps you from wasting time on posts that never move your business forward.

If you are a contractor trying to figure out what to post, how to grow your presence, or how to turn social media into real conversations and real work, this episode gives you a clear, simple roadmap you can start using today.