Circulation numbers have always been dubious, says media veteran
Impossible d'ajouter des articles
Désolé, nous ne sommes pas en mesure d'ajouter l'article car votre panier est déjà plein.
Veuillez réessayer plus tard
Veuillez réessayer plus tard
Échec de l’élimination de la liste d'envies.
Veuillez réessayer plus tard
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Circulation numbers have always been dubious, says media veteran
-
Lu par :
-
De :
À propos de ce contenu audio
The fallout from SPH Media’s disclosure that circulation numbers of Singapore’s major daily newspapers have been artificially inflated by between 10% and 12% continues, with netizens calling on the identities of staff reprimanded over the matter to be disclosed.
But a 40-year veteran of Singapore’s print, broadcast and digital media, PN Balji, says circulation and readership numbers have always been under a question mark.
In this podcast with Media Savvy’s Mark Laudi, he explains how the numbers have been scientifically calculated in the past, and questions whether advertisers will withdraw their funding.
He also does not foresee major changes to Singapore’s media landscape, including government financing for SPH Media.
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
Aucun commentaire pour le moment