Ever promise yourself you’ll finally tackle that messy wardrobe or quit a habit and then stall out?

In this episode, we explore the Transtheoretical Model, also known as the Stages of Change- a simple but powerful roadmap for understanding how we actually move from intention to transformation.

From quitting smoking to starting a side hustle (or even just cleaning out that scary wardrobe), you’ll learn why change isn’t a straight line and why slipping back a stage doesn’t mean failure.

Why do we plan to hit the gym, but end up binging Netflix instead? Or swear we’ll recycle, only to toss the can in the bin?

In this episode, we dive into the Theory of Planned Behaviour, a powerful framework that explains why our best intentions don’t always turn into action.

From quitting smoking to drinking more water to actually sticking with your workouts, discover how attitudes, social norms, and perceived control shape every choice you make.

This episode will have you saying: “Ohhh… that’s why I do that.”

Ever tried a TikTok trend five minutes after watching it? That instant urge to copy what you see is Social Cognitive Theory in action.

In this episode, we explore psychologist Albert Bandura’s groundbreaking idea that we don’t just learn from our own mistakes- we learn by watching others. From the famous Bobo doll experiment to modern-day social media trends, discover how our thoughts, actions, and environment constantly influence each other in a never-ending loop.

Why do some people rush to the doctor at the first sniffle, while others avoid checkups for decades? Or why do some of us wear sunscreen religiously, while others shrug it off?

In this episode, we unpack the Health Belief Model- a classic framework that predicts whether we’ll take action to protect our health.

From six key beliefs that shape our choices, to real-world examples like seatbelt campaigns, COVID vaccines, and breast cancer screenings, you’ll discover why health advice only works when it connects with what people actually believe.

Why don’t people do the things that seem obvious? From skipping exercise to avoiding the doctor, human behaviour isn’t always logical.

In this episode, we unpack the COM-B model- a simple but powerful framework that explains the three ingredients behind every behaviour: Capability, Opportunity, and Motivation.

Discover how this model is transforming healthcare, finance, education, and beyond, and hear real-world examples of how it uncovers hidden barriers to change.

Whether you’re curious about why people don’t just do the thing or you want a practical tool for designing better services, this episode will change the way you think about behaviour.

Why do we start believing something just because we’ve heard it a few times? From advertising slogans to political soundbites and urban myths, the Illusory Truth Effect shows how repetition can trick our brains into mistaking familiarity for fact.

In this episode, we reveal why our minds fall for this shortcut and share simple ways to resist it. Tune in to discover how to stop “familiar” from fooling you into “true.”

Ever been so busy rehearsing what you’re about to say that you completely miss what the person before you just said? That’s the Next in Line Effect - a mental glitch that strikes when it’s nearly your turn to speak.

In this episode, we unpack why our brains tune out just before we take the spotlight. Listen in to discover how to actually remember what came before your big moment.

Ever avoided opening a bank statement, ignored that worrying symptom, or dodged a progress report at work? You might be falling into the Ostrich Effect - our tendency to bury our heads in the sand when facing uncomfortable truths.

In this episode, we explore why our brains trick us into short-term comfort at the cost of long-term pain, and share practical ways to lift your head out of the sand.