Join host Mickey Baines and behavioral science marketing expert Nancy Harhut as they unlock the secrets of psychology-driven #emailmarketing in #highereducation.

Discover how small changes in your communication strategy can lead to significant improvements in student engagement and #admissions conversion rates.

Key Topics Explored

The Psychology of Hesitation: Understanding what makes prospective students pause—and how to address it

Language That Moves: How specific word choices can dramatically impact response rates

Autonomy Bias in Action: Practical techniques for giving prospects a sense of control in their decision-making

The Noun Identity Effect: Why "Becoming an Engineer" converts better than "Learn more about our Engineering Program"

Actionable Takeaways:

- Specific phrases that trigger positive psychological responses in email communications

- Methods for crafting subject lines that leverage behavioral science

- Techniques for overcoming common barriers in student recruitment

Featured Guest

Nancy Harhut, behavioral science marketing expert and innovator in applying psychology to digital communications. Follow Nancy on LinkedIn: https://www.linkedin.com/in/nancyharhut/Find more on Nancy's award-winning book: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/

Get In Touch

Have questions about applying these principles in your institution? Reach out to Mickey: https://www.linkedin.com/in/mickeyb/

Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.

In this high-energy conversation, Mickey welcomes back fan-favorite guest Emily Smith from CollegeVine to explore their groundbreaking AI recruiter agent functionality. Emily breaks down how this innovative technology is transforming the way institutions connect with prospective students, delivering personalized engagement at scale while maintaining authentic relationships. KEY HIGHLIGHTS: - Understanding AI recruiters as institutional agents - The multi-channel approach to student engagement - How AI learns and represents your institution - Real results: 4x increase in top-of-funnel engagement - Implementation strategies and best practices KEY TAKEAWAYS: - AI recruiters act as agents of the institution, proactively building relationships with students at the top of the funnel - Engagement happens across multiple channels including phone, SMS, chatbot, email, and physical mail - AI recruiters are trained using institutional data to ensure accurate and personalized responses - Participating schools have experienced 4x more engagement from students at the top of the funnel Chapters 00:00 Introduction and Catching Up 03:34 Introduction to AI Recruiters 07:01 Demo of AI Recruiter 12:13 Accuracy and Training of AI Recruiters 16:32 Time and Effort to Implement AI Recruiters 19:32 Results and Outcomes from AI Recruiters 21:47 Future of AI in Student Recruitment

Connect with Emily on LinkedIn: https://www.linkedin.com/in/emily-smith-610/

Connect with Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/

In this insightful episode, Mickey Baines and Katlin Hess explore the practical applications of AI in higher education marketing, admissions, and student success.

Key takeaways for CRM and AI enthusiasts in higher education:

1. AI-Powered Content Creation: Discover how Katlin leverages ChatGPT to streamline content development, from crafting interview questions to composing LinkedIn posts.

2. Effective AI Prompting: Learn the importance of providing context and asking targeted questions to get optimal results from AI tools.

3. Time-Saving Strategies: Explore how AI can significantly reduce content creation time, allowing marketing teams to focus on strategy and personalization.

4. Iterative Improvement: Understand the process of refining AI-generated content to ensure it meets your institution's standards and resonates with your audience.

This episode offers valuable insights for #highereducation professionals looking to enhance their marketing efforts, streamline admissions processes, and improve student success initiatives with AI prompt-building hacks.

Tune in to gain practical knowledge on incorporating AI into your higher education marketing toolkit and stay ahead in the rapidly evolving landscape of educational technology.

Katlin Hess is the Director of Customer Marketing at G2.

Follow her on LinkedIn: https://www.linkedin.com/in/katlinhess/

Catch up with Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/