Join host Mickey Baines and behavioral science marketing expert Nancy Harhut as they unlock the secrets of psychology-driven #emailmarketing in #highereducation.

Discover how small changes in your communication strategy can lead to significant improvements in student engagement and #admissions conversion rates.

Key Topics Explored

The Psychology of Hesitation: Understanding what makes prospective students pause—and how to address it

Language That Moves: How specific word choices can dramatically impact response rates

Autonomy Bias in Action: Practical techniques for giving prospects a sense of control in their decision-making

The Noun Identity Effect: Why "Becoming an Engineer" converts better than "Learn more about our Engineering Program"

Actionable Takeaways:

- Specific phrases that trigger positive psychological responses in email communications

- Methods for crafting subject lines that leverage behavioral science

- Techniques for overcoming common barriers in student recruitment

Featured Guest

Nancy Harhut, behavioral science marketing expert and innovator in applying psychology to digital communications. Follow Nancy on LinkedIn: https://www.linkedin.com/in/nancyharhut/Find more on Nancy's award-winning book: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/

Get In Touch

Have questions about applying these principles in your institution? Reach out to Mickey: https://www.linkedin.com/in/mickeyb/

Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.

In this high-energy conversation, Mickey welcomes back fan-favorite guest Emily Smith from CollegeVine to explore their groundbreaking AI recruiter agent functionality. Emily breaks down how this innovative technology is transforming the way institutions connect with prospective students, delivering personalized engagement at scale while maintaining authentic relationships. KEY HIGHLIGHTS: - Understanding AI recruiters as institutional agents - The multi-channel approach to student engagement - How AI learns and represents your institution - Real results: 4x increase in top-of-funnel engagement - Implementation strategies and best practices KEY TAKEAWAYS: - AI recruiters act as agents of the institution, proactively building relationships with students at the top of the funnel - Engagement happens across multiple channels including phone, SMS, chatbot, email, and physical mail - AI recruiters are trained using institutional data to ensure accurate and personalized responses - Participating schools have experienced 4x more engagement from students at the top of the funnel Chapters 00:00 Introduction and Catching Up 03:34 Introduction to AI Recruiters 07:01 Demo of AI Recruiter 12:13 Accuracy and Training of AI Recruiters 16:32 Time and Effort to Implement AI Recruiters 19:32 Results and Outcomes from AI Recruiters 21:47 Future of AI in Student Recruitment

Connect with Emily on LinkedIn: https://www.linkedin.com/in/emily-smith-610/

Connect with Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/

In this insightful episode, Mickey Baines and Katlin Hess explore the practical applications of AI in higher education marketing, admissions, and student success.

Key takeaways for CRM and AI enthusiasts in higher education:

1. AI-Powered Content Creation: Discover how Katlin leverages ChatGPT to streamline content development, from crafting interview questions to composing LinkedIn posts.

2. Effective AI Prompting: Learn the importance of providing context and asking targeted questions to get optimal results from AI tools.

3. Time-Saving Strategies: Explore how AI can significantly reduce content creation time, allowing marketing teams to focus on strategy and personalization.

4. Iterative Improvement: Understand the process of refining AI-generated content to ensure it meets your institution's standards and resonates with your audience.

This episode offers valuable insights for #highereducation professionals looking to enhance their marketing efforts, streamline admissions processes, and improve student success initiatives with AI prompt-building hacks.

Tune in to gain practical knowledge on incorporating AI into your higher education marketing toolkit and stay ahead in the rapidly evolving landscape of educational technology.

Katlin Hess is the Director of Customer Marketing at G2.

Follow her on LinkedIn: https://www.linkedin.com/in/katlinhess/

Catch up with Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/

This episode of CRMprov is a rollercoaster ride through the cutting-edge world of AI-powered enrollment management!

Mickey sits down with the visionary Geoff Baird, the CEO and founder of enroll ml, for a mind-bending conversation that'll make you rethink everything you thought you knew about #highered recruitment.

Prepare to have your synapses fired as Geoff shares::

• His journey from tech wizard in multiple industries to higher ed revolutionary

• Why smooth sailing beats choppy waters in the enrollment process (hint: it's all about reducing friction!)

• The untapped goldmine lurking in the middle of your funnel (Are you missing out?)

But wait, there's more! Geoff unveils how enroll ml's AI superpower is:

• Unearthing hidden gems and identifying new pieces of data in your enrollment funnel

• Decoding the enigma of nonlinear relationships in your data

• Predicting enrollment patterns with scary accuracy

Geek out with us as we dive into:

• The art and science of feature engineering (it's like Hogwarts, but for data!)

• How AI is giving enrollment managers superpowers of time-bending and precision

• The secret sauce for personalizing student communication (no more "Dear Student" emails!)

Whether you're a data nerd, an enrollment guru, or just curious about the future of higher ed, this episode is your ticket to the frontlines of the AI revolution in admissions and enrollment management.

This conversation will leave you buzzing with ideas and itching to modernize your enrollment strategy!

#AIinHigherEd #EnrollmentInnovation #DataDrivenDecisions

00:00

Introduction and Background

05:42

The Importance of Reducing Friction in the Enrollment Process

09:33

Focusing on the Middle of the Funnel

12:30

Identifying Untapped Opportunities and Recognizing Risks

18:50

The Power of Nonlinear Relationships in Data Analysis

22:26

Using Machine Learning to Improve Enrollment Predictions

27:25

The Power of Data-Driven Enrollment Management

29:49

The Future of Enrollment Management with AI

32:05

Identifying and Focusing on At-Risk Students

36:31

The Importance of Time and Precision in Enrollment

44:39

The Role of Feature Engineering in Predictive Accuracy

50:35

The Inevitability of AI in the Enrollment Tech Stack

Connect with Mickey on LinkedIn: https://www.linkedin.com/in/mickeyb/

Connect with Geoff on LinkedIn: https://www.linkedin.com/in/geoffbaird/

Learn more about enroll ml: https://www.enrollml.com/

Summary

In this episode, Mickey and Nico Lafakis discuss the use of AI, specifically OpenAI's Chat GPT, for research and content development for #highered enrollment and #admissions professionals. Together visually demonstrate how AI can be used to create marketing campaigns, including audience segmentation, content themes, social media posts, and email campaigns. They show how the use of clear and direct language, strategic and data-driven responses, and empathy in creating brand voice and messaging. Nico also explains the process of prompting the AI model and how it can be customized to specific use cases. Overall, the conversation highlights the efficiency and effectiveness of using AI in various aspects of marketing and content creation.

Take-aways:

• Prompting is key to getting desired outputs from AI.

• Practice improves clarity in communication with AI and can significantly reduce time spent on content creation.

• Leveraging AI can enhance strategic decision-making processes.

• AI tools can remember past conversations for better context.

00:00

Introduction and Demo

08:14

Understanding Content for Higher Ed and AI

11:41

Getting Started with AI and Chat GPT

15:56

Creating a Marketing Campaign

23:09

Efficiency and Benefits of AI in Marketing

26:13

Key Takeaways and Conclusion

"Ted Lasso is not a show about soccer. It's a show about personal development and leadership," Nick Coniglio. In this episode, Mickey Baines interviews the co-authors of the book, Lead It Like Lasso, Marnie Stockman and Nick Coniglio. They discuss the inspiration behind the book and how they came together to create a leadership framework based on the TV show Ted Lasso. The book offers a personal leadership assessment that aligns readers with one of five characters from the show, and the authors explain why they chose those specific characters. They also discuss the concept of the character revolution and the importance of developing soft skills and personal leadership in today's competitive world. The authors share their next steps, including the launch of a masterclass to help individuals become the best version of themselves as leaders. Learn more and about the authors, Marnie Stockman and Nick Coniglio, and their book, Lead it Like Lasso at https://www.leaditlikelasso.com. Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus. Follow Mickey on LinkedIn.

As college and university marketing and #admissions professional continue to leverage new and advanced techniques to increase and improve communication with prospective students, the basic fundamentals can often be overlooked.

Here are three easy, yet powerful hacks to consider to ensure the new and advanced tactics you deploy are as successful as they can be.

This episode covers:

1. Using 1st or 2nd person language in subject lines

2. Designs for Call-to-Action buttons

3. The role of the "From" name in emails to build trust

Leveraging these actions in your CRM is an easy task for most #highered enrollment marketers and admissions professionals, and will help drive better engagement and improve relationships with prospective students.

I came across a post on LinkedIn a couple of weeks ago. It had a short promo video of a longtime friend and colleague, David Burge, highlighting a course he teaches through NACAC. The course was focused on the use of data to help admissions counselors better understand their pipeline and manage their territory.

Well, I had to have Burge join me for a conversation about the course and to understand how that data helps those staff leverage their CRM to execute their work to build and convert their prospective students through the enrollment funnel.

This is enlightening and fun - aas any conversation with Burge typically is! Join us for another great episode of CRMprov!

For more information about the course, visit the NACAC site: https://www.nacacnet.org/

Follow David on LinkedIn: https://www.linkedin.com/in/david-burge-021764110/

Connect with Mickey online at www.mickeybaines.com Follow Mickey on LinkedIn at: https://www.linkedin.com/in/mickeyb/